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The Trail Blazers officially announced that they are teaming up with ROOT Sports in a new television deal that will being next season. According to The Oregonian’s Joe Freeman, the new partnership is set up on an initial four-year agreement.
The Blazers detailed the move in a press release on Wednesday.
Today the Portland Trail Blazers announced a new multi-year television broadcast partnership with ROOT SPORTS starting in the 2021-22 season. ROOT SPORTS, a joint venture between AT&T Sports Networks and the Seattle Mariners, will bring Trail Blazers games to more fans than ever before across Oregon, Washington and Alaska. With fans’ accessibility top of mind, this transition will help spread the Trail Blazers roots even farther throughout the Pacific Northwest and beyond.
On social media, the Blazers’ account released a short video that covered the move to ROOT Sports.
ROOT SPORTS will be the new home of the Portland Trail Blazers television broadcast starting in the 2021-22 season.
— Portland Trail Blazers (@trailblazers) June 9, 2021
More info: https://t.co/xrUp4zf61v pic.twitter.com/914qe0Pp81
When asked about the switch to ROOT Sports, President & CEO of the Portland Trail Blazers and Rose Quarter Chris McGowan cited the potential for increased viewership in his response.
“We are ecstatic to join the ROOT SPORTS regional network starting next season,” said Chris McGowan, President & CEO, Portland Trail Blazers and Rose Quarter. “With so many other Pacific Northwest teams already in the ROOT SPORTS family and its broad footprint, choosing ROOT SPORTS was the best decision for our fans. We look forward to bringing Trail Blazers games to new viewers, as well as our loyal fans in Oregon, Washington and Alaska.”
The Blazers’ move to ROOT Sports ends a 14-year partnership with NBC Sports Northwest.