It turns out that Portland Trail Blazers’ CJ McCollum isn’t the only one with a wine to their name: Seth Curry, now of the Philadelphia 76ers, is releasing a pinot noir with Maysara Winery, and a portion of the proceeds will go to the Social Change Fund, which was established by Chris Paul, Dwyane Wade, and Carmelo Anthony last summer, according to Nick DePaula of the Undefeated. While in Portland, Curry and his wife Callie got to know the Momtazi family of Maysara Winery and Momtazi Vineyards.
Curry said the family-owned winery appealed to him in this partnership.
“What they do as a family at their winery, in trying to be good to the planet and be good to your neighbor at the same time, you can make a big change in the country and in the world,” said Curry. “A big, nice portion of the proceeds will be going to the Social Change Fund.”
Maysara Winery is happy to be a partner.
“We are very excited to collaborate with Seth and Callie Curry to create a wine that benefits humanity, regardless of race or creed,” Moe Momtazi said in an email. “We feel the Currys are very like-minded in our philosophy of both farming and winemaking and it is a pleasure for Maysara Winery to partner with them on this label and everything that it stands for.”
Curry’s wife, Callie Rivers Curry, was one of the cofounders of the Social Change Fund and is dedicated to its mission.
“We want to improve Black lives, holistically,” said Rivers Curry. “We’ve divided that into five pillars: arts and educational equity, economic equity, health equity, criminal justice reform, and civic engagement.”
You can read more about what the Currys hope to accomplish here.