Damian Lillard Launches New “Dame Time” NFT Series

Portland Trail Blazers' Damian Lillard has announced a first of its kind NFT series called “Dame Time”. Non-fungible tokens are currently rising in popularity as companies such as Top Shot make a name for themselves. Lillard’s NFT is dropping on Monday, April 12 at 2pm PST and can be found on Open Sea.

For those not so familiar with NFT, Julian Fadullon of Clutch Points wrote a little more in detail about this particular drop and how it all works:

For context: an NFT (Non-Fungible Token) is a static digital keepsake that represents ownership over some item, either digital or physical. The value of an NFT is its unique nature: the coding for any specific NFT is very specific and is backed by blockchain security. If that sounds familiar, blockchain is the security that leads to the value of digital cryptocurrency like Bitcoin. With an NFT in tow, the owner can feel safe knowing that they own a unique piece of digital memorabilia, much in the same way as an a limited-release jersey. The NBA has already dived into the world of NFT’s, focusing on highlight-based tokens called Top Shots.

Of all the athletes in the NBA, it stands to reason that Damian Lillard is one of, if not the first athlete to dive into this unique field of merchandise. Besides being a signature athlete of a major brand (Adidas), the Blazers star has a marketable nickname in Dame Time.

Lillard has already made a name for himself in avenues outside of basketball, from his many endorsements with brands like Powerade, Spalding, Footlocker, BioFreeze, Hulu and several others, to his growing career as a rap artist, on to his shoe deal with Adidas. It makes sense that he would be one of the first NBA stars to venture into the world of NFT.