Trail Blazers forward and NBA icon Carmelo Anthony has launched Creative 7, a content production company focused on inclusivity. Melo’s latest venture was highlighted by Variety’s Elizabeth Wagmeister in a feature earlier this week.
In the story, Anthony explained that he views storytelling as a vehicle to bring people together.
“Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony says. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.”
Along with that mission statement from Anthony, Wagmeister detailed Creative 7’s structure and touched on a few upcoming projects for the production house.
Named Creative 7, after his famed New York Knicks jersey number which he wore from 2011 to 2017, Anthony is starting the content company with his producing partner, business strategist Asani Swann, who he’s been working with for over a decade. Their slate so far includes collaborations with veteran producer Will Packer, Brad Pitt’s Plan B and the producing team behind “Get Out” and “BlacKkKlansman.”
You can read the complete feature from Wagmeister at Variety.