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NBA Auctioning Game-Worn Jerseys for Justice

NBA players turn a lively game-worn jersey market into a tool for change.

NBA: Portland Trail Blazers at Brooklyn Nets Pool Photo-USA TODAY Sports

The National Basketball Players Association has inaugurated a Justice Fund, using proceeds from the auction of NBA game-worn jerseys from the season restart to support social justice initiatives. An advisory committee of players will examine and recommend potential recipients for the funds.

The juxtaposition of messaged jerseys and funds supporting justice causes is compelling. This is an organic and creative way to capitalize on a lively market to spur the change that the league’s players are talking about.