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Damian Lillard’s ‘Dame 7’ Signature Shoe Out Now

The shoe features the slogan “I Am My Own Fan.”

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Western Conference Play in Game - Memphis Grizzlies v Portland Trail Blazers Photo by Jesse D. Garrabrant/NBAE via Getty Images

Portland Trail Blazers star Damian Lillard produces one of the best signature shoes in the league today. Recently, his kicks got the Buzz Lightyear treatment for a collaboration between adidas and Pixar. On Thursday, the latest iteration of his signature shoe, the “Dame 7,” officially released on

This version of Lillard’s shoe features the slogan “I Am My Own Fan,” taking inspiration from Lillard’s confidence, as the product page description outlines:

Success is what you make it. The Dame 7 I Am My Own Fan Shoes from adidas Basketball gives you the courage to be you. On a court full of the best players in the world, Damian Lillard’s confidence in his game and preparation is what allows him to rise to the occasion night in and night out. A lightweight black and red upper sits on the an ultralight midsole with the slogan “I am my own fan.” Bring your game, and create the unexpected.

Lillard initially debuted the shoe virtually in the popular basketball video game, NBA 2K21. The “Dame 7” is available now for $110.