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WHAT is it like to be the digital voice of a franchise? With Amara Baptist of the Portland Trail Blazers

Who is the person behind the Trail Blazers twitter account? On the latest WHAT podcast, meet Amara Baptist, the team’s new Digital Content Manager.

Amara Baptist

The Portland Trail Blazers’ new Digital Content Manager, Amara Baptist, joins Tara and Kendyl (and Kendyl’s dog, with occasional background vocals) on the latest Women’s Hoops and Talks (W.H.A.T. ) Podcast.

Learn more about Amara’s background, how she got to where she is today and what it is like to be the person behind a team’s social media accounts. Hear how she is adjusting to life in her new city, what it was like meeting Damian Lillard and the newest players at Summer League and find out if she has decided on a local doughnut allegiance yet.

Amara is the person behind all of the Blazers’ digital accounts: twitter, Instagram, Facebook, Snapchat (trailblazers), and We can’t wait to follow along with the new voice behind the Trail Blazers this season.

Download the episode

1:30 Introducing Amara Baptist, grew up a Lakers fan, worked at Fox Sports, spent two years with Memphis Grizzlies running their social media.

3:30 On hearing a lot of “no’s” and pushing through.

4:00 Interning at the Kobe Bryant Skills Academy and with The Drew League.

6:30 What is it like to be a digital content manager and how is it going with the Blazers?

9:00 How do you take on a voice that is already established?

10:30 How do you deal with backlash or fan reactions when things are rough? Being with the Grizzlies who lost 60 games last season, learned that you can’t take it personally, that fans need to express themselves.

12:30 Brooklyn Bar-B-Que tweet cheers folks up during a 16-game losing streak.

14:00 Settling into Portland and meeting the players. Getting to know the younger guys at Summer League.

16:00 Giving Amara some tips on things to do in Portland.

18:00 Does she have a doughnut preference yet?

20:30 Who is a woman who inspires her? Her friend @minapark who worked for the LA Rams and recently started her own digital agency, Crispy Chicken Co.

Women’s Hops And Talks (W.H.A.T.)

Join the Women’s Hops And Talks Facebook group to talk about Trail Blazers with others who identify as women who love basketball.

Music used in the episode: “Happy Alley” Kevin MacLeod ( Licensed under Creative Commons: By Attribution 3.0 License