Flying under the radar last week was an article penned by For The Win USA Today columnist Charlotte Wilder, where she committed basketball heresy and labeled the Portland Trail Blazers logo the worst in the league.
Her beef with the logo, ironically, was that it may be too retro (read: hipster) for Portland.
The Blazers' logo looks like a tech start-up from the early 2000s. Maybe they made software that came on CDs? Also, this doesn't seem to have anything to do with the team's name.
The solution she puts forth is pretty Portland chic as well.
Make it a hiking boot or something.
This means Wilder ranks the Los Angeles Clippers, New Orleans Pelicans, Phoenix Suns, and Oklahoma City Thunder logos (and all 25 others) ahead of the Trail Blazers pinwheel. Keep in mind that things went so bad for the Clippers' new brand launch TIME Magazine picked up on it.
This, of course, comes in stark contrast to the current czar of basketball, ESPN NBA writer Zach Lowe (of Grantland fame), who labeled the current iteration of the Portland Trail Blazers' logo the 7th most appealing logo in the league last year.
Long live the pinwheel, one of the few purely abstract logos in sports. The 10 swirling stripes, five red and five white, are meant to represent two teams crisscrossing the court in a blur, and dammit if that doesn't move me at the very core.
Certainly there is room for debate among the faithful of which Blazers logo is better (answer: the vertical pinwheel), to say the Trail Blazers logo is the worst in the league is in this author's view, just plain crazy.
Which team do you think has the best logo in the league? Who could stand to change theirs a little, or a lot? Let us know in the comments below!