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Damian Lillard Announces his New Music Label

Lillard continues building his second career as a rap artist.

NBA: Preseason-Portland Trail Blazers at Utah Jazz Russ Isabella-USA TODAY Sports

Damian Lillard’s trip to Brooklyn was quite a success. The multi-talented guard followed up the Trail Blazers’ 129-109 win over the Nets by announcing his new music label, Front Page Music, Inc.

Lillard, who goes by the moniker "Dame DOLLA," has been praised as arguably the best rapper in the NBA and, on October 20, released his debut rap album “The Letter O" on Itunes, Apple Music, and Spotify. The album’s features included established artists like Lil Wayne, Juvenile, and Jamie Foxx, among others.

This label announcement was the logical next step for Lillard. With the launch, he is on his way toward a bright future as a rap artist.