Portland Trail Blazers guard Damian LIllard goes behind the scenes of a recent Adidas commercial shoot. Lillard recently starred in a national ad that also includes Washington Wizards guard John Wall, Philadelphia 76ers guard Jrue Holiday and rapper A$AP Rocky.
Here's the behind the scenes video via YouTube user adidasbasketball.
Lillard narrates and explains how the spot unfolds.
The commercial opens up on the Crazyquick shoe and then you look inside through the three stripes and you can see guys balling and everybody hooping. Everybody that's on this floor is playing quick. Once you get inside you can see it's an entirely blue court with guys just running.
We've got A$AP Rocky narrating the whole commercial. He's going to be telling you about the Quicks.
As the commercial wraps up, A$AP finishes with 'Quick ain't fair.'
The ad promotes Adidas's new Crazyquick shoe.
Adidas today debuts, "Quick Ain't Fair," a new marketing campaign and commercial for the Crazyquick basketball shoe. The TV spot begins airing May 1 in conjunction with the Crazyquick retail launch.
Narrated by rapper A$AP Rocky and featuring his song "Goldie," the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.
Lillard has been unanimously selected as the 2013 Rookie of the Year and unanimously named to the 2013 All-Rookie First Team.
A website also named him named "Sneaker Rookie of the Year" by a shoe website and he appeared in his first Adidas ad earlier this year.