Pelton: Google Search Data Suggests Blazers F LaMarcus Aldridge Is NBA's "Most Obscure" All-Star

Kevin Pelton of ESPN.com (Insider) studied google search data to determine which NBA All-Stars generate the most interest on the internet. Portland Trail Blazers forward LaMarcus Aldridge winds up last.

To measure player attention this season, I pulled both overall and news searches from the start of training camp until now for each of this year's All-Stars (both against the standard of peak [LeBron] James searches), then averaged the two categories. That shows another star aging gracefully, Kobe Bryant of the Los Angeles Lakers, as far and away the league's most searched player.

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There's an imperfect relationship between 2012-13 performance and Google searches among All-Stars, at least when Bryant and James are left out. [Tim] Duncan is the biggest negative outlier -- the star-caliber player flying lowest under the radar this year. He's not alone. Here are the rest of the 10 All-Stars receiving the least attention relative to their play.

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By this measure, Aldridge is the league's most obscure All-Star. When compared to the other players with a score of 1 ([Jrue] Holiday, [Zach] Randolph and Luol Deng), Aldridge has the lowest Google trend rank of the group.

Aldridge finished 11th among West Frontcourt players in All-Star voting this season.

Thanks to GetOver in the FanShots.

-- Ben Golliver | benjamin.golliver@gmail.com | Twitter