Chris Haynes of CSNNW.com reports that the Portland Trail Blazers and McDonald's will team up to offer a free sausage egg McMuffin when the team scores over 100 points at the "Moda Center" this season.
The Portland Trail Blazers have struck a five-year partnership deal with McDonald's, which will provide the team's latest in-game free food promotion, a league source relayed to CSNNW.com.
The source who spoke on the condition of anonymity due to the fact that the team has yet to make an announcement, informed CSNNW.com that when the Trail Blazers reach 100 points at the Moda Center, fans in attendance will be treated to a coupon for a free McDonald's Sausage Egg McMuffin effective Nov. 2, the day of the 2013-14 home opener against the San Antonio Spurs.
The promotion, which will reportedly begin at the home regular season opener, replaces the popular "Free Chalupa" deal with Taco Bell that ran for more than a decade.
Blazers president Chris McGowan told reporters at Media Day that a Chalupa replacement would be announced last week.
Update: Here's the release from the Blazers.
The Portland Trail Blazers and McDonald's have partnered on a new "100-Point Play" promotion for the next five seasons, the team announced today.
Every time the Trail Blazers eclipse the 100-point mark in a game played inside the Moda Center, fans in attendance will be offered a voucher for a free McDonald's Sausage McMuffin with Egg during egress.
"This is one of the most popular in-arena promotions in sports. The crowd noise noticeably escalates as the Trail Blazers approach 100 points. The extra energy level contributes to our home court advantage," said Chris McGowan, President & CEO of the Trail Blazers and Moda Center. "We are grateful that McDonald's has stepped up to the plate and enabled us to continue the 100-point promotion for the next five seasons."
Beginning Nov. 2, as the team nears the 100-point mark fans will be encouraged to chant "MICK-E-DEES, MICK-E-DEES" until 100 points is reached. Scoreboard signage and videos, and rhythm through the sound system will keep the crowd in sync.
"We are excited to celebrate this new partnership between McDonald's and the Portland Trail Blazers," said Mike Kennedy, local Owner Operator in Oregon. "As a Portland resident and local business owner, I know it is a source of pride for all McDonald's Owner Operators in Oregon and southwest Washington to provide Trail Blazers' fans with the delicious Sausage McMuffin with Egg at the 100-point mark."
The promotion will officially tip-off with the Trail Blazers' 2013-14 regular season home opener, Saturday, Nov. 2 against the San Antonio Spurs. For that game only, every fan in attendance will be offered a Sausage McMuffin with Egg voucher in celebration of the new partnership. A second Sausage McMuffin with Egg voucher will be offered if the team reaches 100 points during the game.
In addition to the Sausage McMuffin with Egg giveaway, McDonald's and the Trail Blazers are launching a digital "100 Point Player of the Game" contest. Fans will be encouraged to vote online for which Trail Blazers player they think will score the 100th point. If the team scores 100 points, one lucky fan that selected the correct player will be chosen to receive a Trail Blazers merchandise item, courtesy of McDonald's. The contest is applicable to both home and road games.
Blaze the Trail Cat symbolically buried a Chalupa coupon in a Blazers.com video.
-- Ben Golliver | firstname.lastname@example.org | Twitter