Help a Grad Student - School Project about Rise with Us Theme

I'm a graduate student at San Diego State University, and I'm doing a project on the Blazers for my marketing class. I wanted to get some feedback on what you think of the Rise with Us theme the Blazers are using for the season (the ads on Comcast, the giant sign by the arena, the theme in general, etc.).  Any thoughts/comments are most appreciated.  Thanks!!