FanShot

SI: Adam Silver is His Own Man

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Great profile of the new NBA commissioner, with one of the best ledes I've read in a while: "Masawani Jere, a chief of the Ngoni tribe, presides over a village of 120 in Malawi, a small, landlocked nation in southeastern Africa. The village, called Emchakachakeni, sits on a hill at the edge of a forest. Most Malawians live in rural areas and work in agriculture. Many of the 6,000 Ngoni, descended from the Zulus of South Africa, are timber merchants. Those in Emchakachakeni own no televisions or computers. But their chief must maintain some connection with the modern world, so he has a BlackBerry, on which he created a Facebook account. When Jere logged in on the last day of April he was struck by a story that all his cyberfriends were discussing about the bold new NBA commissioner, who had permanently banished the league's longest-tenured owner for making racist remarks on a leaked audiotape. "Oh, yes," the chief thought as he scrolled through the commissioner's forceful words. "This sounds just like Adam."

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