FanPost

While He's At It, McGowan Should Re-Name The Team!


Let me start by saying that, contrary to the belief of many, pro sport franchises are NOT "just businesses." Yes, in one sense they are indeed businesses, but they are also much more. Look at Portland's NBA franchise for example. The city can’t go out and get a second NBA team if it wishes. That makes the Blazers a monopoly. Further, the team is named the PORTLAND Trailblazers for a reason. If the team were dubbed, "Paul Allen's Moda Trailblazers," how many would attend the games?

The owners of pro sports franchises depend on local residents deeply & personally identifying with "their" team--with fans viewing the team as a representation of them and their community. That’s a unique business situation, and it calls for a unique business approach. McGowan has no clue about that; nor, really, does his boss.

Then again, maybe I'm wrong. Maybe one could run a successful franchise--characterized by a rabid fanbase--without using a regional name. Maybe it's just a matter of picking the RIGHT name...

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