Blazers Ask Fans In Online Survey: Are Our TV Broadcasters Homers?

Jonathan Ferrey

The Portland Trail Blazers launched an online poll of their fan base this week seeking input and feedback on the team's television broadcast and broadcasters.

The Portland Trail Blazers launched an online poll of their fan base this week seeking input and feedback on the team's television broadcast and broadcasters. Update: The Blazers' poll is part of a general league-wide survey effort that is branded and tailored to each market and distributed individually by each team.

The poll questions are fairly generic, mostly aimed at establishing demographics, the extent of the fan's connection with the team, the fan's preference for the local broadcast over a national broadcast and the success of television-based marketing efforts.

Perhaps the most interesting poll question was this one, especially in light of NBA commissioner David Stern's recent call for a crackdown on homerism.

To what extent do the Portland Trail Blazers broadcasters on Comcast Sports Network - Portland typically indicate a preference for either team during a broadcast?

The poll also asked fans to grade play-by-play broadcaster Mike Barrett, color commentator Mike Rice and courtside reporter Michael Holton individually on a one-to-five scale.

The survey came with this introductory message via email...

In an effort to better understand and serve the needs of the Portland Trail Blazer fans, we are conducting a survey to capture viewer perceptions surrounding the local TV broadcasts of our games. This is the first time that we are conducting this type of analysis, and your input will be highly valued in ensuring that our broadcasts meet your needs and expectations.

The questions covered just about every element of the broadcast. Some examples...

Please rate the quality of the following broadcast elements of Portland Trail Blazers games on Comcast Sports Network - Portland that take place during on-court action.

  • Broadcast team's understanding of the game's rules and strategies
  • Number and quality of replays
  • Frequency and relevance of displayed player/team stats
  • Camera work

Please rate the quality of the following broadcast elements of Portland Trail Blazers games on Comcast Sports Network - Portland that take place during on-court action.

  • Pre-game video segment about the game's key storylines
  • Half-time report (talk show and highlights)
  • Level of behind-the-scenes access (coach/player sound clips, locker room videos, etc.)
  • Use of storytelling during the game (backstory of players, coaches, opposing team, etc.)

To what extent do you feel that the promotions and announcements during a Portland Trail Blazers broadcast on Comcast Sports Network - Portland are effective in leading you to take the following actions?

  • Visit the team website
  • Purchase team merchandise
  • Purchase tickets to a game
  • Enter a team-related sweepstakes
  • Visit a social media website for team-related content

Blazers president Chris McGowan, new to the organization last fall, hired Dewayne Hankins as VP of Marketing earlier this year.

-- Ben Golliver | benjamin.golliver@gmail.com | Twitter

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