FanShot

What Google reveals about stars

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To measure player attention this season, I pulled both overall and news searches from the start of training camp until now for each of this year's All-Stars (both against the standard of peak James searches), then averaged the two categories. That shows another star aging gracefully, Kobe Bryant of the Los Angeles Lakers, as far and away the league's most searched player. By this measure, Aldridge is the league's most obscure All-Star.

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