Mike Wheelers call of the Miller to Batum lob is arguably the best play by play call ever, on one of the

greatest plays in sports history. I find it irritating to hear it repeatedly used in an advertisement for

a local radio show, that is sometimes so boring, that  nails would pull themselves out of walls to search for more

stimulating conversation.  It's  time to pull that ad, it cheapens the greatness of the event, and the rest of the

ad itself is mediocre, offering little to pique a listeners attention, and inspire one to tune in that radio show.

If an ad agency can't do an effective promotion, without abusing this great sports moment, they should be replaced

by one that can.