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The History of the Portland Trail Blazers: The Championship Era Part 2

Our march through Blazers history continues today with a look at the 1977-78 season, the second part of the "Championship Era" of Portland's youth.  For a recounting of the 1976-77 championship season itself, click here.

The key thing to understand about '77-'78 is that aside from the long-time faithful, most Blazer fans didn't know the team in any other way than as champions.  Prior to the miraculous title run interest in the team had been tepid.  Legions of fans had come on board during the 1977 post-season, their first exposure to the team (and in many ways NBA basketball) coming with a title in tow.  The championship wasn't as much an event or achievement as an identity.  The Blazers were the only NBA champions the majority of Portland fans had known.  Success was their only experience.

The team did nothing but confirm that identity during the first part of the season.  They were all but unconquerable, compiling a 42-8 record in their first 50 games.  Portland's homecourt mystique continued throughout that run, as the Blazers lost no games at home during their first 50.  Scoring 6 points in 13 seconds to steal a game from the visiting Chicago Bulls on January 3rd, 1978 seemed to confirm what everybody suspected:  this team could not be beaten in Portland by talent, skill, luck, or any combination thereof.  They were fated to go down as one of the best teams of all time and repeat as champions.

Still a young child with a correspondingly early bedtime, I remember slinking off to sleep during the first half of many home games, disappointed not to be riding along with Bill Schonely as he painted the team's victories in vivid color.  I soon discovered that both our kitchen and living room had heating vents which connected to the one in my room.  By pressing my ear against the vent and listening hard I could hear the radio call through the conduits as my parents listened.  It became my practice to curl up on the floor with a blanket and follow until the games ended, trying not to let slip that I already knew the result the next morning.

Blazermania raged strong throughout the city as well.  The Blazers started and ended many conversations.  Kids took up basketball like never before.  Any art project or writing assignment was likely to turn Blazer-themed as at least 50% of the classroom wove the team into their work.  Everyone wanted to see, hear, touch, and BE the Blazers.  It's hard to imagine any astronaut, president, or celebrity receiving as much adulation as Bill Walton, Maurice Lucas, Lionel Hollins, and the rest of the team did in those days.  Nothing was bigger.

Sadly, Portland fans were about to experience an unimaginable fall.  It would strike at the heart of the team and leave it changed for a generation or more.  The exit from Eden was nigh, the catalyst for thorns and hard times being Bill Walton's right foot.

Click through for a recounting of the end of the Trail Blazers' 1977-78 season and the enduring legacy of the Championship Era.

Star-divide

On February 28th, 1978 the Portland Trail Blazers dream season came to an end.  Sadly, twenty-two games remained on the official schedule.  Nobody knew it at the time, but an era was about to be ushered out.

A few minutes into a Tuesday night game against the Philadelphia 76'ers--holders of the second best record in the league behind Portland--Bill Walton would roll his ankle and exit the game.  The Blazers cruised to an easy victory that night even without their Big Man. Ironically it wasn't the ankle that sidelined Walton permanently but nerve damage in his right foot, on which he received an operation during his ankle-inspired down time.  Due to complications he would not return for the remainder of the regular season.  The Blazers were 50-10 when Walton went down.  They finished the season with an 8-14 record, still good enough to earn a bye during the first round of the playoffs but concerning nonetheless.

Despite this, optimism remained high.  The Blazers had earned the bye in the first round.  Walton had plenty of time to recover and was expected to play at some point in the Conference Semifinal series which turned out to be against the Seattle Supersonics.  The Blazers still had their fabled homecourt.  They had faced longer odds and lower expectations the year before and come out triumphant.  Why would this be any different?

Besides this, in the eyes of Portland fans the Blazers still had plenty of talent.  Maurice Lucas was still amazing.  Lionel Hollins was an All-Star.  Bobby Gross, Dave Twardzik, and Larry Steele were as well-known and popular in Portland as many legitimate home-team All-Stars were in other cities.  The Blazers even had a decent replacement for Walton in center Tom Owens.  Portland would come to be known as a town that knows its basketball, that appreciates a hard-fought rebound or well-set pick as much as a sweet swish.  Blazer fans as a whole had not yet reached that level of sophistication yet, though.  The effect of their fandom was similar but causality was inverted.  Blazer fans didn't yet fully appreciate the offensive rebound and thus root for their players because they provided them.  Rather Blazer fans rooted for their players and thus appreciated offensive rebounds because that's what some of their heroes did.  It was the best avenue to elevate and celebrate the lesser-known members of the team.  It also caused fans to overestimate the abilities of those lesser-known players...or rather the effect of their abilities on the game.   No matter the opponent, these Blazers could hold the fort until Walton came back and then all would be right with the world.

The Seattle Supersonics announced different intentions by defeating the Blazers handily in Game 1, Portland's first home playoff loss ever.  Worry started to creep into Portland's consciousness.  This was not according to the plan.  The Blazers were supposed to steal games from their opponents, not the other way around.  And the air rushing out of the homecourt balloon was audible.  Nevertheless there were still six games left.  Portland would win Game 2 but lose Games 3 and 4 in Seattle, the latter by only 2 points.  Again this looked like an inversion of the year prior when close games nearly always went to Portland.  The Blazers pulled out Game 5 at home, crawling back to a 2-3 deficit.  They had to win one in Seattle to force a Game 7, a game which the Portland faithful had no doubt their team would win.  They never got the chance.  Portland couldn't come close in Seattle, falling 105-94 to the triumphant Sonics.  Bill Walton had played in just two games and had little effect.  The road to glory had ended abruptly at a cliff.

I remember the final moments ticking down in that game.  My clearest memory is the sick feeling of knowing that a comeback was impossible with the amount of time left, watching the clock spell unimaginable doom.  It wasn't so much sadness as disbelief.  There was a hole the size of Crater Lake in my stomach when the final horn sounded.  I left the room stunned and walked around in a daze for at least a couple days afterwards.  As an adult looking back I now know that the reaction was similar to that one experiences after a death.  I am not in any way equating the seriousness of those disparate events.  Looking back on my reaction I understand that as a child the way I responded to the Blazers losing was the same way I would have responded to a death in the family:  silence, confusion, knowing that something inevitable and bad had happened that I was powerless to stop and couldn't understand fully, let alone process.  I say this because I believe that most Blazer fans felt something similar in those moments.  The reaction wasn't anger or sadness as much as shock, disbelief, and wondering what just happened and why.

The fallout of that what and why would not be felt fully until the next season began, properly the start of a new era as the Blazers' championship hopes ended here.  (Though faithful fans would be slow to realize it.)  That story belongs in the next installment.  But before we leave the Championship Years a couple of reflections:

First, the extended high and brief, crashing low of this era was as intense and glorious as anything you'll find in sports.  Even searching back through memories and retelling parts of the story I'm taken back to the amazing life and tragic end of those teams.  I can still feel the emotion, filtered now through analogous experiences outside of the field of sports:  births an deaths, marriages and divorces, wonderful vacations and difficult illnesses.  Those early Blazer emotions became the building blocks for me to understand the beauty and tragedy of life.  Even for those who were older and more jaded I can't help but think that these events touched deep in the well of emotion, proving almost archetypal.  We were so innocent and so open when the title came.  We were just as open and defenseless when the dagger plunged the next year.  We didn't understand fully what had been given us before it was taken away.  We proudly adopted the identity of Champion and lost it within a year, sent on a long search for another identity just as good to replace it...a search which has yet to succeed fully to this day.

Second, it's amazing how many building blocks of Blazer fandom were formed in this brief period.  How basic tenets now inherent in the culture took root during this time?

  • The belief that anything can happen.  Lightning in a bottle is a real phenomenon and pathological optimism is the best welcome for it.
  • The sense that great fans make a difference, actually affecting the outcome of home games.
  • Enmity for the Lakers.
  • Enmity in a slightly lesser sense for the Sonics.
  • Belief in the contibutions of lesser-known players, sometimes to the point of over-valuing them.
  • Belief in the power of coaching.
  • Trust in, and celebration of, a team more than a given star, sometimes to the point of suspicion towards flashy scorers.
  • The identity as small-town underdog, capable of grabbing the brass ring but always frustrated, sometimes preferring that identity to that of perpetual "winners" like the Lakers.
  • A chronic fear of the injury bug, particularly as pertains to centers.

Other than the conviction that referees have it in for the team, we've listed just about every touchstone of Blazer Belief in those bullet points.  The legacy of 1976-1978 has not left Portland fans for good or ill.

As always we invite you to share your reflections of, and experiences from, the 1977-78 season in the comment section.  Fill in the gaps and enhance the narrative with your own stories!

Tomorrow:  The Post-Championship Era

--Dave (blazersub@yahoo.com) 

Comment 12 comments  |  2 recs  | 

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The rise and fall of the team coinciding with the rise and fall of Bill Walton shows that talent trumps all.

"They say it has no memory. That’s where I want to live the rest of my life. A warm place with no memory."

by AK1984 on Jul 7, 2011 1:22 AM PDT up reply actions  

Bill Walton's talent

enabled the chemistry, though. His passing and court vision.

Web App/iPad developer in Vancouver, WA

by jamon51 on Jul 7, 2011 1:12 PM PDT up reply actions  

Wonderful years!

These were my early years of Blazer fandom. I had just moved to Portland and discovered basketball (previously because of how I grew up, I’d been into football). New fans don’t realize just how great this team was. Commentators were writing that the team would be a dynasty and should be “bottled” for posterity. The season after the championship, they were dominant, 50 and 10 when the wheels fell off due to injuries. The two greatest Blazers were Bill Walton and Maurice Lucas, who in my eyes still stand as the greatest Blazer center and power forward. Arguably Luke was probably the single most important player in the championship playoff against Philadelphia. (I think before he’s finished, LaMarcus might challenge Mo Lucas for the top Blazer power forward.) And these guys had personality! Jack Ramsay in his plaid pants, Walton taking the summer to bike down the Oregon coast and raft Hells Canyon and chop wood with an axe that almost split his foot. And Luke. His personality sparkled. Even when Luke returned as assistant coach, you could see it in all the little things that many miss. Like during a time out when Nate needed extra time to rally the team and Luke walked over to the refs asking questions and argyubg to give Nate the extra minute he needed. I won’t claim that “they don’t make ’em like this anymore” – because “they” probably do. But these were exceptional personalities and talents who intersected and came together briefly to produce something special. A little like the Camelot of the Kennedy era. I often think about why these things don’t endure. But I’m glad it happened. And I’m glad I was there.

-Jack

by jayfisher on Jul 7, 2011 1:37 AM PDT reply actions   1 recs

I remember watching the Blazers on CBS that season

and hearing Brent Musberger say over and over, “It’s like a clinic.” This was easily the smartest team I’ve ever watched play. During a time out, Ramsey would draw up a play (though there were no microphones in the huddle then), and the team would come out and run that play, and score nearly every time.

They ran the backdoor for Bobby Gross to near perfection. The entire team just seemed to be able to sense what was going to happen an instant before it did.

I heard Walton once say that the 84 Celtics were the best team he ever played for, and from a talent perspective, he is probably right. But this Blazer team, with a lot less talent, was just as dominant before he got hurt.

by hercher on Jul 7, 2011 3:10 AM PDT reply actions  

Anyone interested in this era should read "The Breaks of the Game" by David Halberstam

One of the best books about sports I’ve ever read. The title applies as much to Walton’s feet as it does to the ‘78-’79 team, to Dr. Jack’s demeanor, to Luke’s contract struggles, Larry Steele’s knees, Stu Inman and Larry Weinberg, Billy Ray Bates, and the rapid injection of massive money into the NBA between 1970 and 1980. In fact I think the thesis of the book is more focused on economics of the NBA than it is about the Blazers, but it still has so much detail about the soap opera of each Blazer and former Blazer at the time.

Very interesting dynamic, switching from the NBA’s large-scale dealings with the ABA and CBS/NBC and their first experience with a player’s union, to small-scale biographies of Tom Owens, Sidney Wicks, and Moses Malone, among many, many others. This is the only window I’ve really had into the formative Blazer years, but a highly recommended one.

made em jump like Rod Strickland

by Guaranteed on Jul 7, 2011 3:46 AM PDT reply actions   1 recs

It's interesting to me...

…to read Dave’s reflections on this time period. I think we are close to the same age. This is where as a kid, I came in. I remember watching The Blazers lose that playoff series. Even though my memories are more emotional ( I had blocked out who it was we lost to). But I remember the almost “shock” that we had lost. As a child, I had placed this team, San’s Walton or not…on an unrealistic pedestal. I remember believing we were going to win…way past the point where any reasonable “adult” fan would of believed we were going to win the game. And I still remember my unconsolable distress for weeks after losing. I remember shots of the opposing crowd…holding signs reading "Portland is a “Ripped City”. To a 10 year old fan? Those are unforgiveable fighting words…

  I suppose in microcosm, the 1st two years of my true fandom for The Blazers would be representative of the macrocosm. Great highs…winning a magical championship…followed by great lows…the deteriation of Walton and his departure. I was hooked…that’s why I’m here in 2011 talking about 1977…but it hasn’t really changed much. This franchise has always been a roller coaster ride of often unexpected great highs…followed by often unexpected great lows….and even though I’ve learned to enjoy the highs and handle the lows better….that 10 year old kid in me, still hates it when The Blazers walk off the court losers.

"Mother Nature started this fight, I think it's about time we ended it!"

by Krang on Jul 7, 2011 9:27 AM PDT reply actions  

Dave, you should write a screenplay

Based on the championship season.

"Coach said to always be careful around Greg, because Greg costs a lot and even the slightest amount of basketball can damage him." -- The Onion

by RedUniInLA on Jul 7, 2011 10:36 AM PDT reply actions  

The thing that really hurt the most

Was knowing how MUCH better than everyone else they were before Walton went down.

by Odenrising on Jul 7, 2011 11:30 AM PDT reply actions  

The crash of the Blazers was more than physical

The chemistry (culture in Pritchard speak) was amazing the year before and into this year.

After the injury by Walton (perhaps I am getting ahead of myself) there were accusations by Walton against the Blaazer medical staff. His public statements were all “me me” and chemistry seemed deflated.

by lee3022 on Jul 7, 2011 3:57 PM PDT reply actions  

Bring Your Best, We'll KICK YOUR ASS!

I got to feel that way at least One Time in my life about my favorite teams. The Oakland ‘Swingin A’s’ from 1972-74 & 89, The Monsters of the Midway in 85 & OUR BLAZERS in 77. I sure woud like to feel that ONE MORE TIME!

Ray Fosse... About as COOL as the Breeze Out A Camel's ASS!

by UncleRIDER44 on Jul 7, 2011 5:07 PM PDT reply actions  

Bigtime Rec for you Dave!!!

Being a Blazer fan seems incomplete without Blazers Edge. I Love this site. No other site gives us fans the same in depth knowledge about the team we hold so close to our hearts.
I appreciate you and the rest of the BE staff for what you do for us.

by Blazers4ever on Jul 8, 2011 1:45 AM PDT reply actions   1 recs

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