ESPN Exposed as Publicity Machine for LeBron James
ESPN reporter, Arash Markazi, published a controversial article this morning, detailing a night out on the town with Lebron James and his entourage. The article has since been pulled and is no longer available. However, Chris Littmann took a screenshot of the article before it was pulled. You can read the article in its entirety here:
The article itself is not that controversial (although it does include mentions of "nude women in a bathtub", "girls with no panties", and excessive alcohol), but ESPN taking down the article is what's controversial. There is speculation that ESPN did so because they own the NBA's 7.6 billion dollar television rights and didn't want to jeopardize their relationship with the NBA or its poster child: LeBron James.
I highly recommend reading the following interview about the story, in which ESPN is described as "an entertainment network that doesn't want to do anything to anger the sports organizations” and as “a positive publicity machine for James and the NBA.”
ESPN’s Coverage Fit for a King
The Basketball Jones also created a two-part video series to reenact the night (hilarious):
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It is wierd how it was pulled...
the story is harmless and at this point shouldn’t hurt LeEgo’s image any further than he’s already damaged it. Just a young millionaire doin’ what young millionaires do.
Wherever you may be; good night, eeeeeeverybody!
by you'vegottomakeyourfreethrows on Jul 28, 2010 2:19 PM PDT reply actions
I don't get what was so bad about the story
It sounds similar to what goes on at a lot of high-class parties in Vegas. That’s what Vegas is there for.
If LeBron doesn’t want to be seen this way, he shouldn’t host that kind of party. I suspect he doesn’t care. If ESPN didn’t want to hurt LeBron’s image, they shouldn’t have broadcast The Decision. All parties have nobody to blame but themselves.
Still, it seemed like harmless fun to me.
These are my principles. If you don't like them, I have others. -Groucho Marx
Ah yes. Sorry, I pulled a Jason Quick.
"Nicolas! You're the strongest boy in the world!"
by ericking on Jul 28, 2010 2:41 PM PDT up reply actions 1 recs
It just seems like LeBron is such a phony.
He wants to have his cake and eat it too.
Thanks for the link
I’m glad I got to see the story after it was pulled. I can see that it’s simultaneously not a big deal, but is also illuminating as to what kind of guy James is.
Also makes me want Chris Paul a lot less.
GOD! SO WHAT?!?!?!
BREAKING NEWS!!! Star NBA athletes party like rock-stars and have big egos, often possessing huge entourages that cater to their every whim
In other news, this story is lame, who cares if ESPN pulled it
by rip_city_swagger on Jul 28, 2010 3:35 PM PDT reply actions 1 recs
yeah, but even then so what???
you mean Lebron’s hour-long special, “The Decision” didn’t indicate ESPN was a publicity machine – but this article being pulled is what really cements things? Common
ESPN is the exact same as any other media outlet – they are at the mercy of what people (viewers) want to see – that gives them ratings, ratings give them advertising $, and $ are what make things go ‘round. They show and feature and publicize what’s best for them in that regard. Lebron is the cash king of the NBA and its biggest star. As we just “witnessed” (hehe) in free agency, ANYTHING he does is mainstream news and the world wants to know.
If they pull a story that looks on him unfavorably – so what? Honestly, I think they pulled it because it’s crap and doesn’t really communicate anything – other than Lebron attends lavish parties and likes the Vegas scene. What NBA player doesn’t?
We can take it easy on all the conspiracy theories
by rip_city_swagger on Jul 28, 2010 3:49 PM PDT up reply actions
Um, it's actually pretty big news. You should read the post.
I said the article wasn’t controversial, but what happened after it was published. We all already know that ESPN is in love with star players like Kobe and Lebron, but what’s news is that this is evidence that ESPN is turning more and more into an entertainment site (think TMZ).
"Nicolas! You're the strongest boy in the world!"
I did read the post...did you even read mine?
like my comment above says, how does THIS make them a publicity machine after Lebron’s hour-long decision special on their network?
In regards to being “in love” with star players:
ESPN is the exact same as any other media outlet – they are at the mercy of what people (viewers) want to see – that gives them ratings, ratings give them advertising $, and $ are what make things go ‘round. They show and feature and publicize what’s best for them in that regard. Lebron is the cash king of the NBA and its biggest star. As we just "witnessed" (hehe) in free agency, ANYTHING he does is mainstream news and the world wants to know.
ESPN is not in danger of becoming TMZ because of something like this – get real.
by rip_city_swagger on Jul 28, 2010 4:27 PM PDT up reply actions
So it’s not news that ESPN chooses to only post favorable stories about LeBron and remove unfavorable stories about LeBron? This is a completely different story than your example of “The Decision.” Of course ESPN will run news on that – no brainer. This story calls ESPN’s ethics into question. That is the issue I’m trying to have a conversation about, not whether LeBron’s personal life is news or not.
If they pull a story that looks on him unfavorably – so what? Honestly, I think they pulled it because it’s crap and doesn’t really communicate anything – other than Lebron attends lavish parties and likes the Vegas scene. What NBA player doesn’t?
ANYTHING he does is mainstream news and the world wants to know.
You contradict yourself with those two statements. What are you trying to say?
"Nicolas! You're the strongest boy in the world!"
Maybe ESPN thought they were overdoing it on the LeBron coverage a bit . . . .
NAHHHHHHHHHHH!
"I don't feel like I'm going to be happy or complete until I'm an All-Star. My favorite example is that it took Chauncey six, seven years. And Chauncey's been a mentor for me, and I've learned a lot from him in these last couple years. So, people can say what they want, but I'll get the last laugh. " - Bayless
no it's not news really
any network that gives one player an hour-long special in primetime (that’s a bigger deal than you think, it’s a VALUABLE time slot) already is obviously playing the “Lebron promotion” card
I just don’t think a silly article about one night in Vegas getting pulled is the big indicator
by rip_city_swagger on Jul 29, 2010 8:57 AM PDT up reply actions
I believe that there is a fundamental difference between airing "The LeBacle"
and pulling a news story. ESPN did not air “The LeBacle” because they were afraid of repercussions if they refused. They did so because they wanted the television ratings that were sure to come. Pulling this news story, however, appears purely designed to avoid repercussions from LeBron or the league. In this situation, ESPN didn’t make its decision because it was chasing a reward, but because it was avoiding punishment.
you define this story as "news"?
it’s not news – that’s why the pulled it
by rip_city_swagger on Aug 2, 2010 5:18 PM PDT up reply actions
I'm not so sure
ESPN is not in danger of becoming TMZ because of something like this – get real.
If you’ve followed ESPN since their beginning, you’d know that this is EXACTLY the kind of thing that starts them down the road to pop irrelevance. ESPN used to be all sports, all the time.
Ever heard of MTV? The “M” stands for music, and they used to show music videos, concert films, and did interviews with musicians. Then they started doing crap reality shows and ego-stroking shows like “Cribs” and “Pimp my Ride,” to the point where they didn’t even show music videos or even much to do with music at all. I couldn’t even tell you what channel they’re on now.
ESPN still is all sports, all the time
which is probably why they pulled this article that has NOTHING to do with basketball or Lebron’s game- it’s just a recap of a night in Vegas
it’s more like the guy was writing to prove he was hanging with Lebron
by rip_city_swagger on Aug 2, 2010 5:19 PM PDT up reply actions
In other news just as breaking:
Fire, hot. Water, wet.
I know less than half of you half as well as I should like, and I like less than half of you half as well as you deserve.
Banning "chat speak" is like banning apostrophes. There would be no "you're" if some punk kid in the 1700s hadn't been a rebel.
by haildablazer on Jul 28, 2010 3:52 PM PDT reply actions 2 recs
Lakers: Suck
Kobe: More
I know less than half of you half as well as I should like, and I like less than half of you half as well as you deserve.
Banning "chat speak" is like banning apostrophes. There would be no "you're" if some punk kid in the 1700s hadn't been a rebel.
by haildablazer on Jul 28, 2010 9:46 PM PDT up reply actions
Water
Smoked.
By 4th grade science.
I know less than half of you half as well as I should like, and I like less than half of you half as well as you deserve.
Banning "chat speak" is like banning apostrophes. There would be no "you're" if some punk kid in the 1700s hadn't been a rebel.
by haildablazer on Jul 29, 2010 12:48 AM PDT up reply actions
China is also in league with ESPN & DWade's sidekick!
The great firewall blocks the site where the screen capture of the original article is!
Crabman plus ESPN plus CHINA?!?!?
What can it mean???
In Bayless I trust.
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by staylost on Jul 28, 2010 4:29 PM PDT reply actions 1 recs
Surprised at all the hating going on.
Sorry this isn’t another CP3 trade post.
"Nicolas! You're the strongest boy in the world!"
Hey, thanks for posting this.
Always good to be reminded of the need to consider conflicts of interest and follow the money when evaluating an information source.
#52
Thanks for posting. Don't listen to the bad apples. Most of us enjoy stories like this. Rec from me.
"What people need to know is that those pictures were taken a year and a half ago, and I've grown since then." - Greg Oden
by dario argento on Jul 28, 2010 6:43 PM PDT up reply actions
I'm kind of surprised at all the hating on here. You guys would rather another post about CP3? What is with this place lately?
Great post. Great links. VERY valid and important story.
This story gives proof to what most intelligent sports fans knew already; that ESPN is not a sports news organization, but an entertainment network. They are not reporting the news, they are creating it and a part of it. If you care about sports this is important.
ESPN has been pretty shameless about this lately. They were silent when Ben Roethlisberger had the rape charges.
"What people need to know is that those pictures were taken a year and a half ago, and I've grown since then." - Greg Oden
by dario argento on Jul 28, 2010 6:37 PM PDT reply actions 5 recs
Well said. A rich guy in his mid 20s living it up in Vegas is not newsworthy
but when a supposedly objective media outlet like ESPN has an imbedded journalist in LeBron’s posse that raises questions as to objectivity.
James, Wade, and Bosh = the Nazgul. Once they were great kings, until their greed got the best of them in their lust for the ring.
by blazeraddict on Jul 28, 2010 9:19 PM PDT up reply actions
Big Ben is keeping me from watching NFL games until he retires or is removed.
In Bayless I trust.
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Maybe it's because I'm a diehard Seattle Seahawks fan, but I'm more upset about Super Bowl XL ...
than anything Ben R. did off the field.
I was upset too.
But even though I feel like we got robbed, attacking women off the court is worse in my heart than stacking the odds in your favor (questionable reffing).
In Bayless I trust.
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Ugh, all I can say is I'm biased toward the screw job that is and always will be Super Bowl XL.
And, well, it’s my heart that feels that, while my mind is where I deep down know which is worse on a human level.
Heart = Super Bowl XL is worse.
Brain = Ben R’s alleged sexual assault is worse.
For me, however, my heart trumps my brain here.
Yet, that’s not a good thing, which is why I defer to others on this topic, since one’s brain > heart.
Eh.
Seattle was a cinderella squad that was undeserving of winning a title, and only made it to the SB because the NFC was weak. There were at least 3 AFC teams, including your hated Steelers, that were better and tougher than the ’Hawks.
also,
do not forget that the steelers went through the #3, #1, and #2 teams in the AFC (in that order) just to reach the SB. That was a legit squad that beat your ’Hawks.
3 BS calls.
"What people need to know is that those pictures were taken a year and a half ago, and I've grown since then." - Greg Oden
by dario argento on Jul 29, 2010 8:20 PM PDT up reply actions
they had the best record in the NFC
and blew out the panthers in the NFC championship
the steelers were a wildcard team,
Michael Jordan is the Nicolas Batum of America
marty>babbitt
by thomasikehara on Aug 1, 2010 9:36 PM PDT up reply actions
unless you watch the bbc
there is no such thing as a news network. Its all entertainment because if it were not it would be the bbc…..which nobody watches or pays to advertise on.
BBC is not a news network to me.
It used to be ten years ago though.
And I don’t really watch TV because it is just filled with crap.
In Bayless I trust.
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IN OTHER NEWS:
It has been determined by experts that the sky is up.
by Qyntel Woods on Jul 28, 2010 7:30 PM PDT reply actions 3 recs
truth.
"What people need to know is that those pictures were taken a year and a half ago, and I've grown since then." - Greg Oden
by dario argento on Jul 28, 2010 10:01 PM PDT up reply actions
I believe this story is what Quick would call "Drama."
I must not fear. Fear is the mind-killer.—Dune
So why did ESPN pull the plug on a story that could out LeBron as a terrible human being?
Source: http://boston.com/community/blogs/todays_soundtrack/2010/07/soundtrack_espns_coverage_fit.html
Strip clubs… legal strip clubs… attending means people are horrible human beings?
As for ESPN not being news but entertainment… duh. There are a number of “news” organizations that simply shouldn’t be called news organizations. Nice that some people are seeing it, but it’s pretty obvious that they’re entertainment focused.
"We get to hit arms! Cool!"
http://myespn.go.com/blogs/truehoop/0-39-135/On-Playoff-Experience.html
I bet there is a market for a more legit sports news channel
And I’d love to see it. ESPN is for games that can’t be seen elsewhere and that’s it, IMO. I don’t fault them for what they do, because they’re doing what’s going to move the needle and open the wallets (or what they think will). They aren’t my kindergarten teacher and they don’t have to give my team equal run, but the last few years with the annual Favre saga, Tiger and now LeBron, the channel has been completely invalidated.
The MLB Network and NBA TV are better than ESPN for coverage of their respective sports, and they spread it around a lot better. But they never really dig into anything—being tied to the league and everything.
At least we have the Internet. There is plenty of intelligent research, analysis and coverage. Would be nice to see on television, though. And I guess I’ve kind of gotten away from the fact that we’re talking about an online ESPN issue.
volatilelyle.wordpress.com
ESPN.com removes article on James in Las Vegas
http://sports.yahoo.com/nba/news;_ylt=Aq24TRiUZNq6JBwSh7rGAu4Yc8UF?slug=ap-espn-james
BAD BAD BAD BOY!
What No TMZ coverage!
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." Winston Churchill
This is not shocking
If anything I’ve learned that LeEgo enjoys crappy music while feeding his ego. I’d probably do the same but replace the crappy commercial hip-hop with some old school Wu-Tang or perhaps death metal.
"With the first pick of the 2007 NBA draft, the Portland Trail Blazers select: Greg Oden from Ohio State University"
It's so popular...
It’s so popular to “hate” or dislike LeBron James right now.
For those of you riding this wave? You’re being just as manipulated as when you were told LeBron was the greatest thing on earth.
It’s like professional wrestling, you can make just as much money off the villans as the hero’s and LeBron is rapidly becoming a cartoon level villan.
Listen I don’t know LeBron James. I suspect most people commenting don’t know him. After reading that article and this post? I still don’t know LeBron James.
Things I do know? LeBrons contract in Cleveland ended and LeBron after a lengthy media circus, some of which was his fault, most of which was out of his control, decided to play in Miami.
So now even after being in the league 7+ years, it’s suddenly vogue to point out every possible fault of LeBron James. Ego, Childish Nature, Spoiled, Sexist,…I could go on. Outside of Miami it’s seems most of the N.B.A. fandom is poising themselves to make LeBron (and Miami) the player and team they love to hate. Fine…but there isn’t much more to it than booing a villan character in a Professional Wrestling match.
Is everything true? Possibly. When you combine wealth, celebrity and youth, the trappings as described in the article are available. You don’t have to like it, but why is anyone suprised? Personally? If LeBron James was my personal friend would that be the way I’d hope he’d celebrate his birthday? Probably not. Would I hope for a higher level of maturity than was seemingly illuminated? Yes, sure.
But like it or not, that’s part of our culture. Young males like nightclubs, women and alcohol and loud music. It happens. As humans we also usually like to surround ourselves with people we feel comfortable with, and in LeBron James case? That’s probably going to include a lot of people willing to call him “King” and not a lot of people willing to tell him he’s acting inmature.
In anycase, the media circus surrounding LeBron James decision was expected. What I really did not expect and I’m growing ever tired of, is the backlash of “Let’s Tear LeBron James Down” that has followed….deserved or not….
We draft these kids often barely out of their teens. Make no mistake, LeBron, Kobe or Darius Miles they are surrounded by agents, “friends” and an entire machinery that is going to want a piece of them or to invest into a piece of them. So they are going to be told they are the greatest thing on the planet. They are going to have option of hedonistic parties, of trappings of wealth and it’s going to create an enviroment that fosters inmaturity.
As I said, I don’t like it, but I’m not suprised. And in general? I’m not going to dislike LeBron James because he has parties in nightclubs, makes spontaneous comments to his friends about sexy pantiless women and in general is just behaving like a lot of us wish we could, even if the best of us know we shouldn’t.
Most of us? Article or no article, rumors or no rumors, Television specials or no television specials do not know LeBron James.
It was just as wrong to paint LeBron as a choir boy of perfect marketable niceness as it is now popular to tear him down.
ESPN, The N.B.A. and corporate America, create a machinery that makes these young athletes into marketable commodities. Nobody stops to wonder if they are emotionally equipped to deal with the realities that the freedom of wealth affords.
Like all human beings they are ultimately accountable for the decisions they make that define their personal being. But at this point? All I know is LeBron made a legal decision to play in Miami…and that he parties rather decadently in Vegas.
"Mother Nature started this fight, I think it's about time we ended it!"
by Krang on Aug 1, 2010 10:27 AM PDT reply actions 1 recs
The media does love to tear royalty down after building them down.
"What people need to know is that those pictures were taken a year and a half ago, and I've grown since then." - Greg Oden
by dario argento on Aug 1, 2010 12:25 PM PDT up reply actions
rec
Completely agree with what you wrote.
"Talk's cheap, we all know that. It's like I've always said - 'don't tell me about the labor pains, just show me the baby."
-Buddy Nix
by billsfan4life on Aug 1, 2010 11:04 PM PDT up reply actions
ESPN’s policy is to promote itself and whatever it is covering. They love the LeBron controversy because it will increase NBA ratings next season and they will encourage his depiction as a super-villain. IMO they don’t care about preserving LeBron’s image and the article was pulled for other reasons.
"Talk's cheap, we all know that. It's like I've always said - 'don't tell me about the labor pains, just show me the baby."
-Buddy Nix

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