So I was reading Bill Simmons' new column, where he was giving out second-round awards, and this stuck out to me:

"THE SQUAD 66 AWARD FOR "BEST CROWD-RELATED IDEA THAT COULD POTENTIALLY CHANGE THE WAY WE WATCH GAMES"

When LeBron shot his first set of free throws during Game 3 of the Boston series, I was disappointed that the Boston crowd didn't chant either "You're a fa-ker! You're a fa-ker!" (to tweak him about his injured elbow) or "You're gonna leave! You're gonna leave!" That's when I realized something: Thanks to Twitter, we could mobilize crowd chants almost to the minute during playoff games.

For instance, let's say someone created a Twitter account called @CelticsChants (just for fun, I did it) and became the go-to chanting coordinator during games. Before Game 3, I post the tweet, "Chant for first LeBron FTs: 'You're a fa-ker! You're a fa-ker!'" Then, during garbage time, I post another one: "If LBJ goes to line again, chant, 'You're gonna leave! You're gonna leave!'" Even if 500 people at the game were following that account, wouldn't that be enough fans to get those chants rolling so everyone in the stadium joined in? Just for fun, I'm trying this for Game 6 in Boston: www.twitter.com/celticschants."

I loved this idea, and think all 30 teams in the league should try it out. I went ahead and made @RipCityChants (linked above), so all of you on twitter should follow it, and once the season starts up next year we'll see if we can't get it going in an actual game.