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Marketing Boost (the view from the NBA flagship store)


I made an obligatory visit to the NBA Store during a recent visit to NYC. I was prepared for the usual overload of green and white, purple and yellow, blue and orange, LeBron and Yao and K*be and Dwight.

But what to my wondrous eyes should appear? Loads of Blazer gear, everywhere!

Star-divide

A year ago, when I was an NYC resident, I would have to scour the store to find the Blazer merchandise (overpriced as it is). But on this visit, the gear was right there at the store front, and in other prominent positions around the store.

I asked one of the clerks what the deal was, and she said, although the store frequently changes what teams are up front (especially during the playoffs and finals), there has been a push to display more of the international players. She said the Spanish and French have been buying a lot. I didn't see any Batum jerseys (sob), but Rudy was everywhere.

Here's my question: How much of a collective enterprise is the NBA when it comes to merch sales? Does each team collect profits on its own logo-selling power, or is there some sort of collective profit, so the Bobcats get a percentage of every Mav's jersey sold and such? Or, do the L*kers and Celtics and (in years past) the Bulls simply clean up?

 

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Comment 39 comments  |  9 recs  | 

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Cool report!

In Bayless I trust.
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by staylost on Jan 16, 2010 5:19 PM PST reply actions  

I went to NYC this summer and saw the store

But unfortunately didn’t have time to stop there, I heard it was really cool (although overpriced like everything else in NYC!).

"We will not settle for average, we will strive for greatness." Chip Kelly

by Duck_In_NC on Jan 16, 2010 5:41 PM PST reply actions  

The clerk said Israelis were buying lots of stuff too.

Seeking whimsy
www.cdbaby/artist/year5000

by Y5k on Jan 16, 2010 5:55 PM PST reply actions  

That first photo with the sweatshirts is literally right at the front of the store. It's the first thing you see when you walk in.

Pretty amazing to have such a coveted spot.

(by the way, the Warriors jerseys look sweet. They don’t look nearly as good on TV as they do in person. I was impressed. I was totally bummed, however, that only the White Throwback Jerseys were available. the Red ones are soooooo much better.)

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 16, 2010 6:13 PM PST reply actions  

I want that hooded sweater bad!

If you pick me one up, I’ll get you back. A Large, please.

I swear I’m good for it.

An offensive rebound in paragraph form. -Mr. Golliver

by you'vegottomakeyourfreethrows on Jan 16, 2010 6:26 PM PST up reply actions  

sorry charlie, I’m back in Hong Kong now, where Blazer gear is even harder to find.
Want a Yao jersey?

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 16, 2010 7:45 PM PST up reply actions  

same here

they dont even sell that here at the RG

medium!!!

I'm going on a Dave boycott until AK1984 is brought back.

"Did they really expect me to bow down to Jesus?!?" ~Sophia

by Philthyanimal on Jan 17, 2010 12:20 AM PST up reply actions  

It was a pretty sweet sweatshirt, but if I recall, it was rather $pendy, for a broke-joke like me, anyway.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 17, 2010 12:26 AM PST up reply actions  

I don't know...

When something has Portland on it, I expect to see Trailblazers not just Blazers.

Just seems off IMO.

"When you've got Brandon Roy on your team, anything is possible" - Corey Maggette

by hohowan on Jan 18, 2010 1:22 AM PST up reply actions  

I agree.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 18, 2010 3:56 AM PST up reply actions  

Ditto!

"I don't always read blogs regarding the Trail Blazers
...but when I do... I read Blazers Edge."

- resurrect_ha28

by FiveOhThree-RipCity!! on Jan 19, 2010 4:13 PM PST up reply actions  

i'm shocked!

ohhh n i see a fernandez jersey too!

loveisrespect

by portlandgiirl91 on Jan 16, 2010 7:47 PM PST reply actions  

why do they still make shirts

using our shield logo? i hate seeing it on nba2k

I'm going on a Dave boycott until AK1984 is brought back.

"Did they really expect me to bow down to Jesus?!?" ~Sophia

by Philthyanimal on Jan 17, 2010 2:07 AM PST reply actions  

yeah, that italic shield never really worked. A circle or nothing at all is better.

You’re talking about this one, right:

Because, for my money, this one is way better:
honestly, nothing beats the original. Looks so much better on shirts and hats.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 17, 2010 2:33 AM PST up reply actions  

i strongly dislike that logo as well.

"There are a few teams you have to watch out for in the fourth quarter."
"Yeah, but Portland definitely is not one of them."

-New Orleans Hornets broadcasters at the end of the third quarter with the Hornets leading 74-59. Portland later ends up winning 97-89.

"They don't mind him shooting that shot at all. Rudy Fernandez is not that great of a 3pt shooter."

-New Orleans Hornets broadcasters right after a Rudy Fernandez missed 3pter. Rudy Fernandez finished the game with three 3pters on six attempts.

by Tofu Anonymous on Jan 17, 2010 9:55 AM PST up reply actions  

October of 2008

I was there in ’08 and they had Roy, Oden, and Bayless jerseys but no LA or Rudy. The draft must have bumped Bayless up to the forefront. I do remember a similar amount sweatshirts/t-shirts etc. And that same hoodie was front and center only with a Bull/Blazers pairing instead of the Celts. I should have bought it. I naively thought I could get it here.

PTB Liberation Day - 2/10/04

by tssbro on Jan 17, 2010 9:35 AM PST via mobile reply actions  

get yourself a time machine.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 17, 2010 4:28 PM PST up reply actions  

rec

Anytime Philosifers are in there, I’m down with it.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 18, 2010 3:58 AM PST up reply actions   1 recs

It would be tough to see Joel in the I-5 rivalry

I bet Portland would still give him a round of applause during introductions

by dirtboydave on Jan 18, 2010 5:24 PM PST up reply actions  

"David Stern is put in jail after admitting to aiding the Lakers in the 90’s and tens".

Not true! Not true! David Stern pleaded the fifth and was found not guilty by a jury of his peers. Silly blazermaniacs. Thinking that they can mess with the very fabric of space and time. Be prepared to face the Time Travelers Ethics Committee if you haven’t already.

by meatwad3 on Jan 19, 2010 1:46 AM PST up reply actions  

Stern pled the fifth because....

… he didn’t want to incriminate himself.

The Jury of his peers indeed. Dick Cheney, Bernard Madoff, Jabba the Hutt, Hitler’s pickled brain were/will be on that jury. Became the best and last reality show ever.

I asked the T.T.E.C if I could relate all that future info and they said not to worry about it, few will believe you anyway.

May the Spanish Connection be with you.

by Emperor_Doom on Jan 19, 2010 8:15 PM PST up reply actions  

The other jurors ...

Walt Disney, William Randolph Hearst, Phil Specter, Benedict Arnold, Henry Ford, Tim Donahue …

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 19, 2010 9:55 PM PST up reply actions  

and may all hail

the prophets from Spain to you.

by meatwad3 on Jan 19, 2010 11:56 PM PST up reply actions  

I actually own the t-shirt

"I never give in to the temptation to be difficult just for the sake of being difficult. That would be too ridiculous"

Jacques Derrida

by Rudyciudad on Jan 17, 2010 8:33 PM PST up reply actions  

No one has addressed my question.

Is this because no one outside the ownership meetings truly knows the answer?

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 18, 2010 12:22 AM PST reply actions  

It seems hard to get a clear answer, but I believe

that teams keep merchandise revenues generated within their own stadiums, but that profits from merchandise sold thru NBA.com and other non-stadium venues gets lumped into the the revenue-sharing distribution fund that the NBA distributes among all teams.

I could be completely wrong about that, but that’s what my 3-minute google research turned up.

by RenoBlazerFan on Jan 18, 2010 9:55 AM PST up reply actions  

+1 for research.

Seeking whimsy
www.cdbaby.com/artist/year5000

by Y5k on Jan 18, 2010 4:43 PM PST up reply actions  

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