Marketing Boost (the view from the NBA flagship store)
I made an obligatory visit to the NBA Store during a recent visit to NYC. I was prepared for the usual overload of green and white, purple and yellow, blue and orange, LeBron and Yao and K*be and Dwight.
But what to my wondrous eyes should appear? Loads of Blazer gear, everywhere!
A year ago, when I was an NYC resident, I would have to scour the store to find the Blazer merchandise (overpriced as it is). But on this visit, the gear was right there at the store front, and in other prominent positions around the store.
I asked one of the clerks what the deal was, and she said, although the store frequently changes what teams are up front (especially during the playoffs and finals), there has been a push to display more of the international players. She said the Spanish and French have been buying a lot. I didn't see any Batum jerseys (sob), but Rudy was everywhere.
Here's my question: How much of a collective enterprise is the NBA when it comes to merch sales? Does each team collect profits on its own logo-selling power, or is there some sort of collective profit, so the Bobcats get a percentage of every Mav's jersey sold and such? Or, do the L*kers and Celtics and (in years past) the Bulls simply clean up?
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Cool report!
In Bayless I trust.
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I went to NYC this summer and saw the store
But unfortunately didn’t have time to stop there, I heard it was really cool (although overpriced like everything else in NYC!).
"We will not settle for average, we will strive for greatness." Chip Kelly
That first photo with the sweatshirts is literally right at the front of the store. It's the first thing you see when you walk in.
Pretty amazing to have such a coveted spot.
…
(by the way, the Warriors jerseys look sweet. They don’t look nearly as good on TV as they do in person. I was impressed. I was totally bummed, however, that only the White Throwback Jerseys were available. the Red ones are soooooo much better.)
Seeking whimsy
www.cdbaby.com/artist/year5000
I want that hooded sweater bad!
If you pick me one up, I’ll get you back. A Large, please.
I swear I’m good for it.
An offensive rebound in paragraph form. -Mr. Golliver
by you'vegottomakeyourfreethrows on Jan 16, 2010 6:26 PM PST up reply actions
same here
they dont even sell that here at the RG
medium!!!
I'm going on a Dave boycott until AK1984 is brought back.
"Did they really expect me to bow down to Jesus?!?" ~Sophia
by Philthyanimal on Jan 17, 2010 12:20 AM PST up reply actions
I don't know...
When something has Portland on it, I expect to see Trailblazers not just Blazers.
Just seems off IMO.
"When you've got Brandon Roy on your team, anything is possible" - Corey Maggette
Ditto!
"I don't always read blogs regarding the Trail Blazers
...but when I do... I read Blazers Edge."
- resurrect_ha28
by FiveOhThree-RipCity!! on Jan 19, 2010 4:13 PM PST up reply actions
i'm shocked!
ohhh n i see a fernandez jersey too!
loveisrespect
by portlandgiirl91 on Jan 16, 2010 7:47 PM PST reply actions
Nice that Oden stands next to Stephen Curry in the third photo left
Speaking of marketing importance…
why do they still make shirts
using our shield logo? i hate seeing it on nba2k
I'm going on a Dave boycott until AK1984 is brought back.
"Did they really expect me to bow down to Jesus?!?" ~Sophia
yeah, that italic shield never really worked. A circle or nothing at all is better.
You’re talking about this one, right:

Because, for my money, this one is way better: 
honestly, nothing beats the original. Looks so much better on shirts and hats.
Seeking whimsy
www.cdbaby.com/artist/year5000
i strongly dislike that logo as well.
"There are a few teams you have to watch out for in the fourth quarter."
"Yeah, but Portland definitely is not one of them."
-New Orleans Hornets broadcasters at the end of the third quarter with the Hornets leading 74-59. Portland later ends up winning 97-89.
"They don't mind him shooting that shot at all. Rudy Fernandez is not that great of a 3pt shooter."
-New Orleans Hornets broadcasters right after a Rudy Fernandez missed 3pter. Rudy Fernandez finished the game with three 3pters on six attempts.
by Tofu Anonymous on Jan 17, 2010 9:55 AM PST up reply actions
October of 2008
I was there in ’08 and they had Roy, Oden, and Bayless jerseys but no LA or Rudy. The draft must have bumped Bayless up to the forefront. I do remember a similar amount sweatshirts/t-shirts etc. And that same hoodie was front and center only with a Bull/Blazers pairing instead of the Celts. I should have bought it. I naively thought I could get it here.
PTB Liberation Day - 2/10/04
by tssbro on Jan 17, 2010 9:35 AM PST via mobile reply actions
to go into the future when Sergio comes back to us?
I’ll do it.
zingzanglewanglezangadranganoozapluub
Bedgers, it is I, Doom, speaking from the future. Surprisingly our team is nearly entact from way back in 2010. I can’t say too much but I can let you in on a little of what’s going on. President Nader said it would be okay.
Point Guards: Andre Miller is still here. He grew the fro back but bigger, so much bigger. He says he’ll stop when it’s bigger than a basketball. Bayless is here. We call him Taz now mostly because of the movies though. Sergio is back and the Spanish Connection is known the world over. An entire religion is founded based on it.
Off Guards: B Roy started a controversy by refusing all All-Star selections stating, “everyone on this team is an All-Star, why single me out”. There is so much I’d love to tell you about Rudy and his charity work but I’m going to tell you the most surprising… he’s voted sexiest man alive AND best stand up act for his "a night with Rudy’ at Carnagie Hall.
Centers: Oden: His early injuries are mearly a footnote or looked upon as the time before Odenium darkness fell upon the league. Philosifers speculate, could a duplicate Oden stop Oden and vice versa? Prizbilla was taken in the Seattle Expansion Draft but was happy to have one two rings before departing. Arveckio Sabonis is our back up center. Turns out Sabas had a secret child who trained in the mountains with bolders to become the best passing big man the world has ever seen.
Small Forwards: Webster is here. He’s a superstar and a super model. Nic Brugato took his wifes name. The constant debate is, who is the better defender Web or Bru? There is no real way to answer but it’s still the most debated question on the freeweb. Dante C plays both Pro basketball and NFL football for the Expansion Portland Saber Tooth Tigers. Psst, place modest bets on the Seattle Seahawks for the next three years to win it all. You didn’t hear that from me.
Power forwards: LMA is still called soft. Not because he fears contact but because his jumper is as soft as a babies bottom. Best selling video game is called LaMarcus Unleashed. He wins an Oscar for his work in Othello… Unleashed. Penderbeast, legal name change, now broadcasts during the games even while playing on the court. His insights rival his rebounding is one of the sayings on the sides of the solar busses.
Nate is struck by lightning and becomes part cyborg. Though not allowed to play anymore after that one year as it’s deemed extra unfair, his coaching 101 chip not only makes us the best coached team ever, but his coaching style is the new model for the united nations. Peace rains.
Another fun fact is that who starts is based on free throws. Miss a free throw, move to the end of the bench for next game.
Some headlines that might interest you, "Can the Trailblazers win 82 games in one season? Should the Trailblazers be broken up?… you know for reals this time? (Congress stopped all former attempts) David Stern is put in jail after admitting to aiding the Lakers in the 90’s and tens. He is later let out because so few remember the time before L.A. became Clipper town. The Lakers now play in Bakersfield.
But I’ve said to much. Better get back and watch the historic ten o’clock game against the Wizards. Truly a great day to be a Blazer.
by Emperor_Doom on Jan 18, 2010 1:59 AM PST up reply actions 13 recs
It would be tough to see Joel in the I-5 rivalry
I bet Portland would still give him a round of applause during introductions
"David Stern is put in jail after admitting to aiding the Lakers in the 90’s and tens".
Not true! Not true! David Stern pleaded the fifth and was found not guilty by a jury of his peers. Silly blazermaniacs. Thinking that they can mess with the very fabric of space and time. Be prepared to face the Time Travelers Ethics Committee if you haven’t already.
Stern pled the fifth because....
… he didn’t want to incriminate himself.
The Jury of his peers indeed. Dick Cheney, Bernard Madoff, Jabba the Hutt, Hitler’s pickled brain were/will be on that jury. Became the best and last reality show ever.
I asked the T.T.E.C if I could relate all that future info and they said not to worry about it, few will believe you anyway.
May the Spanish Connection be with you.
by Emperor_Doom on Jan 19, 2010 8:15 PM PST up reply actions
The other jurors ...
Walt Disney, William Randolph Hearst, Phil Specter, Benedict Arnold, Henry Ford, Tim Donahue …
Seeking whimsy
www.cdbaby.com/artist/year5000
I actually own the t-shirt
"I never give in to the temptation to be difficult just for the sake of being difficult. That would be too ridiculous"
Jacques Derrida
No one has addressed my question.
Is this because no one outside the ownership meetings truly knows the answer?
Seeking whimsy
www.cdbaby.com/artist/year5000
It seems hard to get a clear answer, but I believe
that teams keep merchandise revenues generated within their own stadiums, but that profits from merchandise sold thru NBA.com and other non-stadium venues gets lumped into the the revenue-sharing distribution fund that the NBA distributes among all teams.
I could be completely wrong about that, but that’s what my 3-minute google research turned up.
by RenoBlazerFan on Jan 18, 2010 9:55 AM PST up reply actions





































