FanPost

Marketing Boost (the view from the NBA flagship store)


I made an obligatory visit to the NBA Store during a recent visit to NYC. I was prepared for the usual overload of green and white, purple and yellow, blue and orange, LeBron and Yao and K*be and Dwight.

But what to my wondrous eyes should appear? Loads of Blazer gear, everywhere!

A year ago, when I was an NYC resident, I would have to scour the store to find the Blazer merchandise (overpriced as it is). But on this visit, the gear was right there at the store front, and in other prominent positions around the store.

I asked one of the clerks what the deal was, and she said, although the store frequently changes what teams are up front (especially during the playoffs and finals), there has been a push to display more of the international players. She said the Spanish and French have been buying a lot. I didn't see any Batum jerseys (sob), but Rudy was everywhere.

Here's my question: How much of a collective enterprise is the NBA when it comes to merch sales? Does each team collect profits on its own logo-selling power, or is there some sort of collective profit, so the Bobcats get a percentage of every Mav's jersey sold and such? Or, do the L*kers and Celtics and (in years past) the Bulls simply clean up?

 

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