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Good to Great and Built to Last?

Do you think Paul Allen is a fan of business bestsellers? Larry Miller from his time at Nike? Kevin Pritchard?

Whoever it might be, I see quite a number of similarities between the approach of the Blazers organization to prepare for a rise to the top and a stay there, and what the author Jim Collins recommends in his two popular books "Built to Last - Successful Habits of Visionary Companies" (1994), written together with Stanford professor Jerry Porras and helped by a number of student researchers, and "Good to Great - Why Some Companies Make the Leap... and Others Don't" (2001), written after a consultant told a stunned Collins his first book was pretty much useless for companies that were not always already leaders in their field.

Without recapping all details, here are some key findings from the books (some established in Built to Last, then expanded upon in Good To Great to the 7 principles below). Some similarities to the Blazers? I would say so.

Goodtogreatdiagram_medium


1. "Level 5 Leadership": Leaders who are humble, but driven to do what's best for the company.

"A paradoxical mix of personal humility and professional will."

Even people not appreciating all traits of KP & Co. would have to admit that is pretty accurate. And doesn't that sound exactly like BRoy?



2. "First Who, Then What": Get the right people on the bus first, get them in the right seats, then figure out where to go/what to do. 

Yup. That building strategy seems to be in effect both regarding the on-court product as well as the organization itself.

 

3. "Confront the Brutal Facts": Honestly assess the situation for what it is, yet at the same time never give up hope.

A business/leadership concept known as the "Stockdale Paradox" after a long-term prisoner of war in Vietnam. When asked who didn't make it out of prison camp, Stockdale replied:

"Oh, that’s easy, the optimists. Oh, they were the ones who said, 'We're going to be out by Christmas.' And Christmas would come, and Christmas would go. Then they'd say, 'We're going to be out by Easter.' And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart."

"This is a very important lesson. You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be."

Maybe an area where the Blazers are currently still lacking a bit, although you could use examples like the Zach Randolph trade to argue they can "face the facts" of an unpleasant situation.

 

4. "The Hedgehog Concept"

Three overlapping circles: (1) What makes you money? (2) What could you be best in the world at? (3) What lights your fire?

Highly important from a business perspective, forcing a company to focus its resources on what it does best and not on everything it could do somewhat good. Very effectively e.g. employed by GE which gets out of markets it can't get a top position in, and by companies like the case study example Kimberly-Clark that completely changed the purpose/focus of their business over the years as a result of such an analysis. Same e.g. with Nokia, who started out as a very unfocused manufacturer of paper, tires, rubber boots and computer monitors. Yup, that cellphone company.

For the Blazers as a team maybe not that applicable. The mission is clear, and they can't completely change the "on court product" to make the team play table tennis or soccer because a player would also be good at this. From an organizational standpoint, a concept that could e.g. help them to define how to best improve the experience and value for their fans and sponsors, and focus their resources effectively.

 

5. "Culture of Discipline"

If you look at the coaches, the meticulous scouting, the kind of players the Blazers bring in, I would say from a distance it is accurate they do try to create such a culture.

 

6. "Technology Accelerators": Using technology to accelerate growth (within the hedgehog concept)

Another thing the Blazers definitely do. From advanced proprietary stats, to videotaping even practices, to the team plane, to employing a sleep consultant.

 

7. "The Flywheel": Keeping the process of 1-6 going, especially through the additive effect of many small initiatives.

Organization/Community: Events, effective PR, podcasts and radio and TV, acquiring likable players (see "right people on the bus"), being open to the media and the fans, etc.

Team: That remains a bit to be seen, if the Blazers are able to fill the roster with players who do all the little things well and fulfill their role however small it may be, and replenish it if they lose people.

 

Your thoughts? Are the Blazers on a "Good to Great" path of development to become a team that can reach the top and stay there? Does such a concept even apply to a fast-paced environment like sports with many unpredictable factors and success having to be regained every season at least regarding the team on the floor?

- - -

Short note on the research how these concepts were developed: The authors did a kind of backwards analysis, figuring out which companies fulfilled their definition of success over long timeframes as opposed to a comparable company that went on the wrong path at some inflection point, and then looked for what all those successful companies have in common. Thus the discovered principles are rather a correlation, not necessarily the causation. Also some of the identified companies must have diverged from their path of success recently (e.g. the authors picked Merck over Pfizer in their first book, and Good to Great features now all but bankrupt companies Fannie Mae and Circuit City as two examples). A common critique to the organizational principles outlined in Collins' research is that he overstates the importance of leadership in running a successful organization, although he explicitly states many companies he found to be successful are not run by charismatic wheeling and dealing leaders often depicted in the press and are rather "boring" businesses that just have very good day to day operations.

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LIke this a lot_great analysis

Good to Great is an amazing book. I love your connections here. The Good to Great principles make sense in a lot of different venues – business, personal life, even the NBA.

I’m not sure that the book could really be an outright guide to NBA management. But it’s totally applicable in certain aspects.

I think the hedgehog concept / Flywheel seem most applicable here. But I see the Hedgehog concept (A hedgehog does ONE Thing well, VS. “A Fox” that does many things o.k., but not one thing well) as a compelling reason to rethink what could make Portland unique (What can Portland do Really well? and What should it NOT try to do…) THe historical evidence against Portland ever getting a big-time free agent is interesting. The Hedgehog concept would say “Sell that business” or translated “Don’t invest energy and resources” into something we’ve never had much success in. (The business example is when Kimberly Clark sold their plants. and focused)

If we took it as a principle that guided us now it would point away from Free Agency – based on the idea of “What can we do really well?” Hedgehogs do one thing really well. Since Portland isn’t a Free Agent Hot Spot (vs. L.A. / NYC ) What if the Blazers became the primer place for developing players. They put all their resources into that – I love our pipeline by the way (Batum, Jerryd, Claver, Freeland – what if we put everything into resourcing these players (almost OUTLIERS STYLE). it’s fun to think about…
  
This is more conceptual and connected with the flywheel (The idea that you keep pushing on this ONE THING slowly, and it won’t happen overnight, but eventually, something great will happen. I does seem like we’ve been slowly pushing on the flywheel these past three years. Perhaps signing a free agent like Tukoglu would have been in opposition to the flywheel, because the flywheel says Good becomes Great, Not overnight, (Signing a big free agent), but by slowly working on the things you do best (developing the team?..as is)…

Enjoyed thinking about the connections. Anybody else read these books?

And just for fun: I’d love sessions and Bass and let this team cook like a good young stew…

by skiptastic on Jul 7, 2009 12:17 PM PDT reply actions   0 recs

Developing talent is an interesting example for something a team could become best in to gain an advantage. What is a bit disappointing in that regard is how little interest the Blazers show towards the D-League, something the Spurs use much more extensively (owning a team, actually assigning players, calling up players, etc.).

If you want to trade our spare parts for Devin Harris, I have three quarters I would like to trade for your dollar

by Norsktroll on Jul 7, 2009 12:51 PM PDT up reply actions   0 recs

The Blazers used the D-League a little more 2 seasons ago

I remember them assigning Taurean Green and Josh McRoberts in the middle of the season. With four rookies on the active roster getting playing time, it was difficult to assign anybody last season.

I will concede, however, that the Spurs are much better at using the D-League.

by BlazerTag on Jul 7, 2009 1:09 PM PDT up reply actions   0 recs

A guiding philosophy

To push this idea out even further (or to follow the model of the book) even moreso, following the hedgehog concept in regard to player development vs. free agency would even mean spending some of that Free Agency money on player development – like having a full-time coach for these people over the summer, or something to that effect.

I makes me wish that Bayless had a full year of development last year instead of spot minutes. My question – what are the spurs doing that we are not? (And how can we start to get players to play way above their level (i.e. Bonner)?

by skiptastic on Jul 7, 2009 3:08 PM PDT up reply actions   0 recs

The present setup is not conducive to team culture development in the D-league

Owning our own team would remedy that but only if the D-league team is located in Salem or Eugene so the players continue to be exposed to the parent team. But playing time in practice is more valuable when the parent team is practicing and only when the schedule precludes practice (January-March?) would it help a few players to get game time.

KP is from Kansas and that team for decades has had talent aplenty in walk-ons and 3rd stringers who do not play. They are still the glue guys (off court) who support their teammates and help support the culture.

I remember KP stating the culture issue as a reason we don’t send many.

I am trying to remember a Spurs player who played in the D-league for a year and then became a rotation player? Their situation might be aided by the intensity of basketball interest in Austin with nothing else much for pro sports and UT fever strong. That said might they actually make money with the Toros?

by lee3022 on Jul 8, 2009 12:13 AM PDT up reply actions   0 recs

Nice!

I would relate the “The Hedgehog Concept” to the product the Blazers put on the floor. What do they do well? Rebound, run a half-court offense, shoot threes, and defend the paint.

I think that’s what the Blazers will hang their hat on for years to come and will employ coaches, scouts, and players that fit that mold.

by BlazerTag on Jul 7, 2009 12:19 PM PDT reply actions   0 recs

nice that is exactly what i was going to comment.

The Hedgehog concept definitely applies to the type of game the blazers play. While everyone is concerned about our defense, or our lack of fast breaks, getting a player who can do these things well, but only having one player who does these things well, spread ourselves into an area where we don’t have domination, and gearing a small part of our team that way wastes energy and resources.

Instead we need to continue on focusing what we do well, and make sure that we don’t dilute these efforts with whoever we bring in to add to our team. if a player is very inefficient with the ball, but is a good defender, he won’t work with our team. He’ll be focusing on something else entirely than the rest of our team. Its not saying that we shouldn’t try to get better at the things we’re bad at, but make sure that the good things that we are able to do are focused on and used effectively.

SAY NO TO HEDO! SAY YES TO TRAVIS!

by TheOdenator on Jul 7, 2009 1:30 PM PDT up reply actions   0 recs

they can't suddenly make the team play table tennis

Careful, Jerryd Bayless could view this remark as a challenge

When reached 39 years of following Portland basketball you have, be as passionate of the Trail Blazers you will not!

by two4larue on Jul 7, 2009 1:08 PM PDT reply actions   0 recs

How do I get that guy to play me?

I could show him how it’s really done. He might enjoy it.

Duct tape makes you smart.

by TTRocks on Jul 7, 2009 1:21 PM PDT up reply actions   0 recs

I believe...

he stated he competed in some national tournaments when he was younger.

by blazeraider on Jul 7, 2009 1:55 PM PDT up reply actions   0 recs

Would love to see if he's really got game

Most people who think they do, really don’t … but who knows? Maybe he’s got the basics down. I saw one little clip of him playing and it didn’t look good. Real table tennis is whole different world than “ping pong”.

Duct tape makes you smart.

by TTRocks on Jul 7, 2009 7:30 PM PDT up reply actions   0 recs

Larry Miller

I’ve heard him personally reference ideas from Good to Great. on the right track…

Life is about growth. People are not perfect when they're 21 years old. - Bill Walton

by NEP on Jul 7, 2009 1:12 PM PDT reply actions   0 recs

Ditto for KP

I think is was an O-live article that said he has the “Three Disciplines” taped to his bathroom mirror.

Maybe it was something else, but this rang a bell.

I know less than half of you half as well as I should like, and I like less than half of you half as well as you deserve.

by haildablazer on Jul 7, 2009 3:29 PM PDT up reply actions   0 recs

Is there a way to just set my account

to autorec Norsk’s fanposts?

great work.

She Hate Me
"oh I served BRP all right
drained J-Kiddesque running floaters over him all night long last time we balled" - prezofdeath

by cloudydays on Jul 7, 2009 1:14 PM PDT reply actions   2 recs

Sign me up for that feature too.

Brandon Roy just destroyed everything in his path. There's your rational analysis -- Dave

Also: COMCAST SUCKS!

by TwoDeep on Jul 7, 2009 7:08 PM PDT up reply actions   0 recs

great post

this and some other very thought-provoking posts keep me coming back to this site. It’s great to read someone who obviously thinks about more than merely basketball. Thanks for taking the time to post this!

I'm going to come up with the best line here ever, something really clever.

by musicdaniel on Jul 7, 2009 2:14 PM PDT reply actions   0 recs

First time I ever heard about Good to Great.

The first person who ever quoted “Good to great” concepts to me was Mark Warkentein… So yeah NBA people are certainly utilizing this book.

by Aleppiek on Jul 7, 2009 2:32 PM PDT reply actions   0 recs

This is a good to great post

It might have pegged the book they are using in their philosophy.

"Knowledge will get you from A to B. Creativity will get you anywhere." Einstein

by Garden of ODEN on Jul 7, 2009 2:34 PM PDT reply actions   0 recs

I was wondering if it was THAT Stockdale.

It was.

"I'm a man, but I can change.....if I have to......I guess." - Red Green

by antediluvian on Jul 7, 2009 4:51 PM PDT reply actions   0 recs

Great post

I would say part “Good to Great”, part “Moneyball”, and part “The 22 Immutable Laws of Branding”.

MLB2PDX!!! (someday...)

by The Cactus Leaguer on Jul 7, 2009 4:52 PM PDT reply actions   0 recs

… for their management strategy, that is… not for your post.

MLB2PDX!!! (someday...)

by The Cactus Leaguer on Jul 7, 2009 4:53 PM PDT up reply actions   0 recs

I've been knowledge bombed.

Definition of DISASTER:
Darius Miles Letter meets Hedo meets Thank You Posts meets Bedge Challenge.

by TheTinfoil on Jul 7, 2009 7:23 PM PDT reply actions   0 recs

Great post! I think this definitely looks like a path the Blazers have been on. I remember thinking way back when,

Nate was hired on, KP was hired, we were starting to ship out brigand outcast players that the organization seemed to take a new approach, and build from the ground up but start at the top. From good to great indeed.

Norsk, your work on here is almost unmatched. Thanks for all your posts!!

by dario argento on Jul 7, 2009 8:36 PM PDT reply actions   0 recs

Point #4(1) - make money

The cable deal is a big revenue source and creating an Oregon-centric programming channel can only serve to draw more and more revenue.

I am without Comcast on DISH and must wait, as well, so this partnership has not achieved what I think should be a goal: to reach all of Oregon but for Comcast having an exclusive in its area is important to its own business plan to make money. No doubt DISH and DirecTV threaten the profits of the cable company in cable subscribers. Do you agree that many here have bought Comcast even though subscribers to a satellite company?

by lee3022 on Jul 8, 2009 12:30 AM PDT up reply actions   0 recs

Thanks Norsktroll - Nice work

As always you are thought provoking and informative.

In business, success engenders greater compensation to keep key executives over time, most often through stock options. Hard to apply that here with the salary cap and the unitary owner. What would you suggest to attract and hold key players for the team? Is the contrast in culture enough?

by lee3022 on Jul 8, 2009 12:20 AM PDT reply actions   0 recs

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