Brian Wheeler Gets Some Love
Skyler Archibald of the Portland State Vanguard has a lengthy piece on Blazers radio play by play announcer Brian Wheeler.
"I knew that it would be a difficult task to replace Bill Schonely, so I wasn't necessarily anticipating getting that job," Wheeler said.
Schonely had been the Blazers' only play-by-play announcer since the team's inaugural season in 1970. Wheeler said that he had expected that the Blazers would look to hire a prominent NBA broadcaster, not someone seeking their first full-time gig in the league.
"I was probably not their first choice," Wheeler admitted, now with the benefit of more than 10 years of hindsight. "And replacing ‘Schonz' was a hornets nest at first. But, I tried to be myself, be humble about the situation and be grateful for the opportunity."
One of the questions raised in the article is what it means to be a homer.
Wendell Maxey writes...
During the season both Wheeler and the rest of the Blazers broadcasting team (read Wheeler's wingman - Antonio Harvey, and Mike Barrett and Mike Rice on the television side) took plenty of heat from some listeners and even a writer or two during the season about being "homers" in the way they call games.
Last I checked, they work for the organization. They are an extension of the team off the court. Call it a combination of backing and bantering about the Blazers, as much as it is about knowing who cuts the check.
So in this case, is being a "homer" wrong?
Homer or not, Wheels deserves some shine. To keep his energy level high for 82 games a year is no small task and he is absolutely one of the hardest working men in the business. It seems like he is on 95.5 FM roughly 14.6 hours a day.
A tip of the hat to Wheeler, who is certainly overlooked on this site.
And another to Skyler for his impressive profile.
-- Ben (benjamin.golliver@gmail.com)
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Meh
Wheels is still a homer and I never do know if the foul against us was actually unjustified or not.
I would give him more love if 95.5 would broadcast the games over the Internet
I rarely hear him except for interviews and short clips ;-)
wheels ain't bad
ain’t bad at all. If you are too emotionless and neutral, it just is boring. He does a great job giving the listener a mental picture while driving around listening to the game on the radio. Batumshakalaka, that was naaaasty.
"The problem with tweeners is that sometimes they’re exactly what you need to plug the hole and sometimes they are the hole."
-LaughingJon
I'll edit my response
Wheels is indeed great at giving you a mental picture of the game. I think if I listened to him announcing a Bobcats/Timberwolves game I would love him. He is still just too extreme on the homerism for me. As I said earlier, I don’t know if the foul call was actually awful or if the other player did actually take 67 steps.
Now I expect some homerism, it’s just that Wheels goes so over the top. He also lets bad calls get to him and it shows for many possessions after. I love that he loves this team, I just wish he would be able to keep his head.
Before people say “Mike and Mike are homers and you like them” I will say this. Mike and Mike are homers, but not quite to the extent that Wheels is. Also, since they are on TV, I can see for myself what is happening. When Mike says, “Lebron travels with the ball and dunks it,” I can actually see if this is true or if it’s just homer talk. When Wheels says this I have no way of knowing.
what i like about mike and mike over wheels:
They seem to know more complexities of the game (types of zone defenses, opposing player tendencies) then Wheels, but he is pretty good at doing research and working hard to get relatively knowledgeable, more so than lots of the watered down announcers I’ve seen on NBA.com feeds.
"The problem with tweeners is that sometimes they’re exactly what you need to plug the hole and sometimes they are the hole."
-LaughingJon
Great for blazer radio
don’t really mind a local announcer being a homer, in fact I expect it. I listened to wheels when I was pretty young listening to the last minutes of a blazer game before heading to sleep. Love the energy and the passion for the blazers and the game, it doesn’t get better than when the lakers are loosing again in the rose garden, lakers call a timeout and wheels comes in with “phil jackson is …”
I love me some Wheels
the way he can paint a picture of a play through just his words and emotion is amazing. One of the best in the business.
"Ooo la la! The Blazers are le chic, no?"
by SabonisBonus on May 27, 2009 3:38 PM PDT reply actions 1 recs
Yeah, he's a homer, so?
He’s doing a local broadcast, if he was a national announcer, being a homer would be a bigger deal, and he’d probably tone it down some.
I like how passionate he gets, when the other team just can’t seem to miss and he does the dejected “so-and-so scores again, they just can’t miss” I feel it, since that’s what I’m feeling at the time.
Keep bringing the passion Wheels, I love it when people really care about what they’re doing.
by pcrackenhead on May 27, 2009 3:43 PM PDT reply actions 2 recs
He is a complete homer, which makes him hard to listen to.....
…..but you can’t say he hasn’t earned the position he’s in right now. There’s no denying that he’s worked very, very hard to get to where he is today. Whenever I listen to him outside of play-by-play broadcasting, he comes across as being well-prepared, smart, funny and generally a very good radio host.
I hate the fact that he’a huge homer, but that’s 90% of home team radio broadcasts in the NBA these days. He’s not doing anything other than what his employers want him to do. And sure he’s no Schonz……but who is??? Schonz was a once in a generation kinda announcer, that just happened to be a twice in a generation guy when you add in Chick Hearn.
So, Wheels isn’t so bad. In fact, he’s a pleasure to listen to…………during the afternoon. :)
Yes! Yes! In the face!
I wish he had the morning show
I could sure deal with his show in the morning a lot easier than the Fine Young Criminals or whatever the hell those guys are called in the morning on 95.5. – Elgin
VENTURA: It's drowning. It gives you the complete sensation that you are drowning. It is no good, because you -- I'll put it to you this way, you give me a waterboard, Dick Cheney and one hour, and I'll have him confess to the Sharon Tate murders.
After B-Roy hit the winner vs Houston during the regular season....
The Wheels yell is probably my favorite thing to imitate when something exciting happens. It almost sounded like he was dying
My wife thinks it sounds like he's doing something else.
Like he just spotted Scarlett Johansson wearing nothing but a smile in his bedroom.
Yes! Yes! In the face!
I always am afraid that he will hurt himself when he goes into hyper-Wheeler mode.
VENTURA: It's drowning. It gives you the complete sensation that you are drowning. It is no good, because you -- I'll put it to you this way, you give me a waterboard, Dick Cheney and one hour, and I'll have him confess to the Sharon Tate murders.
I think it sounds like
When you let the air out of a balloon but pinch the nozzle so that it makes that unpleasant sound.
Te corto tu cara!
by tominhawaii on May 28, 2009 10:21 AM PDT up reply actions
Grown to like all but his "trademark" exclamations
“boom shakalaka” – is lame
I agree with LeafHawk on being impressed with his knowledge and preparation in his other gigs. I’m not much for talk radio, but Wheels After Work isn’t bad and the Courtside team is great (not as good as the BE/TB.com podcast, but good).
batumshakalaka is an endearing twist
and it’s now Wheels at Work.
"The problem with tweeners is that sometimes they’re exactly what you need to plug the hole and sometimes they are the hole."
-LaughingJon
I was disappointd that the 95.5 and KGW broadcasts were so out of time during the play offs. I was looking forward to watching the game and listening to Wheels describe it.
Speaking of Wheels
If you e-mail him at 95.5 the game he will tell you how to get a device that syncs up your radio to the tv broadcast. Its sold on the internet not sure of the name of it but the thing was only $30-$40 dollers
I try to help with everything," Fernandez said. "If the coach says go rebound, I go rebound. I work for the team.
""If I'm playing this game to get media and attention, I shouldn't be here," Aldridge said. "I'm here to play basketball, and do what I can do to help this team win."
His stare became blank. It was apparent he was back in that place, on the Rose Garden's logo, picking up Aaron Brooks as the crowd nervously roared.
That buys you 1000 feet of extension cord, which is good for about a one second delay. Remember to turn the radio up real loud.
The cowards never started
The weak died along the way
Only the strong survived
They were the Trailblazers
Actually the method you are referring to only works for jscot. (just kidding) :)
The radio that Dragonage is referring to is the SportSync Radio. It is actually a very cleaver device that allows you to electronically delay the radio broadcast so that it will match up with TV broadcast.
Price? $39.95
Blazer's Edge Ambassador to The Dream Shake Blog
LMA Rocks!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I <3 LMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
LMA - Putting the POWER in POWER FORWARD!!!!!!!!!!!!!!!!
The concussion must have jarred him into "Destroy All Opposition Terminator Mode!" - BlazersOrBust
that looks like a cool thing
VENTURA: It's drowning. It gives you the complete sensation that you are drowning. It is no good, because you -- I'll put it to you this way, you give me a waterboard, Dick Cheney and one hour, and I'll have him confess to the Sharon Tate murders.
Good for Wheels
I cannot wait to here him coin some new phrases when Portland starts getting to the finals regulerly.
I try to help with everything," Fernandez said. "If the coach says go rebound, I go rebound. I work for the team.
""If I'm playing this game to get media and attention, I shouldn't be here," Aldridge said. "I'm here to play basketball, and do what I can do to help this team win."
His stare became blank. It was apparent he was back in that place, on the Rose Garden's logo, picking up Aaron Brooks as the crowd nervously roared.
When things are going bad, Wheels sounds so depressed it’s hard to listen, but then again, it is depressing when the Blazers are getting clobbered by 20 or so. Misery loves company.
When things are going good, particularly when the Blazers are making a come from behind run, Wheels talent shines through. He has one of the fastest eye-to-brain-to-voice connections in the business and describes what is happening in real time, not what just happened 1 1/2 seconds ago. And yes, there definitely is a difference in listening to “now” versus a moment in time in the past.
The cowards never started
The weak died along the way
Only the strong survived
They were the Trailblazers
I think that is a perfect description
so you just have to hope we don’t get too far behind before the come back starts.
I agree, that's a perfect description of Wheels' play by play.
For years he was my only connection to the Blazers other than newspapers.
"Aneurysm".
When Outlaw wins a game on a last-second shot, it’s called an "annthefaneurysm". QualityPie
I agree, describing in real-time
is one thing that seperates the good from the bad in broadcasting. If you can hear the crowd react to a play half a second after the announcer describes it, you know he’s doing a good job.
As for Wheels getting “depressed” when the Blazers are down as others have mentioned. I seem to remember the Schonz’s voice taking on a certain meloncholy in similar situations, but perhaps he channeled himself into analysis a bit more than Wheels in these times. It never bothered me then and it doesn’t now, because I feel the same way when the team is way down.
My only quibbles with Wheels are his nicknames and catch-phrases, which aren’t that clever IMO.
As a Minnesota based Blazer fan
I like listening to the homer broadcast. It reminds me that there are others out there who feel the Blazers have never committed a foul and are constantly getting jobbed. The truth is, I can look at the replay and figure out if the call was correct or not (it often is). It just makes me feel better to hear someone else yell at the refs too.
by jstamp26 on May 27, 2009 4:33 PM PDT reply actions 1 recs
I like your style! Written like a true Red and Black homer! That means you are my kind of people! High Five!!!!!
Blazer's Edge Ambassador to The Dream Shake Blog
LMA Rocks!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I <3 LMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
LMA - Putting the POWER in POWER FORWARD!!!!!!!!!!!!!!!!
The concussion must have jarred him into "Destroy All Opposition Terminator Mode!" - BlazersOrBust
by LaMarvelous on May 27, 2009 10:14 PM PDT up reply actions
Eddie Doucette
Maybe I’m wrong, but wasn’t Bill Schonley’s immediate replacement Eddie Doucette? He stuck around for a few years, too. I’m surprised he seems to have been forgotten. I grew up listening to Schonley and of course have some sentimental feelings for him. Wheeler is fine also. However, I thought Doucette did the best job of them all. Plus he was pretty funny.
Doucette was on TV
“Bring me out of my seat!!” was his favorite call if I remember correctly.
I liked Doucette
There was a lot of squeezing shots out of a pastry bag. – Elgin
VENTURA: It's drowning. It gives you the complete sensation that you are drowning. It is no good, because you -- I'll put it to you this way, you give me a waterboard, Dick Cheney and one hour, and I'll have him confess to the Sharon Tate murders.
He's the man!
I think Wheels is the best of the Blazer on air people-radio or TV. Luftman is clownish (as the Blazers grow into contenders, he needs to go to a smaller market). Rice is-well-confused. Barrett is fine, but I like the edge that Wheels has better than the vanilla that Barrett brings. Harvey’s good, maybe my next favorite after wheels. And So forth.
Wheels is a homer in so far as he obviously wants the Blazers to win. However, he’s no apologist for the Blazers. When they stink, he says so. So, as “homers” go, I think he’s great. He’s at least willing and able to tell it like it is.
I suspect that Wheels is destined to be the radio guy because he doesn’t have the “camera friendliness” that Barrett or even Rice has (maybe if he drank more he could work next to Barrett on TV?
by kuhnsmith on May 27, 2009 4:43 PM PDT reply actions 1 recs
Love Wheels at Work...
talking all things Blazers. However, I can’t listen to him call a game. Too high or too low for me.
And my least favorite “(opposing player) flopped and the ref bought it.” Man I can’t stand that line.
I totally agree with you about Wheels at Work! Great format that really works and only a couple of goofy segments.
When Wheels, Kenny Vance and Jay Allen get to joking around it can be hilarious, and they always have lots of great Blazers discussions and Blazers related guests.
Blazer's Edge Ambassador to The Dream Shake Blog
LMA Rocks!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I <3 LMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
LMA - Putting the POWER in POWER FORWARD!!!!!!!!!!!!!!!!
The concussion must have jarred him into "Destroy All Opposition Terminator Mode!" - BlazersOrBust
by LaMarvelous on May 27, 2009 10:26 PM PDT up reply actions
I grew up with the Schonz
To come after him had to be brutally hard great job as far as I’m concerned I like the WHeels!!!!!!
REALLY?
Some of us cavemen won’t embrace homers, ever. I would also say that half the time listening to the game on the radio leaves me lost, as one high pitched complaint blends into the other.
I understand change must happen. I am not a fan, and I won’t be one anytime soon.
Fire Mark Mason. He's a dork, and he projects that we are ALL dorks
Fire Brian Wheeler. Homers suck.
Trade Trout, or sign someone reliable to soak up his minutes.
....Now I'm done
I'll throw in with Wheels --
Listening to the games over the radio is like some kind of tradition in my house, so I spent my entire basketball life listening to Schonz, but I could never imagine a better replacement than Wheels. It’s his “homerism” and sheer passion for the game that I love so much. Replays of Schonley sound flat by comparison (nothing whatsoever against the great and mighty Schonz – just his style), and that goes for most other announcers.
Wheels is the Blazer’s biggest fan, flat-out. His rise and fall of emotion coincides with my own, and that’s like enjoying the game with an good friend. I will always defend Wheels. He ain’t your daddy’s play-by-play man.
I actually run my radio through a delay in my computer to sync it with televised games – that’s how much I love his call. Plus, radio allows one to use a massive part of the imagination that has been much lost in this Video Age (that and I can actually be productive AND follow the game!).
Go Wheels.
by SubXero on May 27, 2009 9:36 PM PDT reply actions 1 recs
I won't listen to Wheels
I enjoy his insight on 95.5 before the game, but I just can’t stand his emotional rollercoaster. It’s fine to be a homer, but jesus, take some meds for that bipolar nonsense. Look, there are NBA players that average 4 points a night that occasionally go off for 18. Maybe it has something to do with us not checking them… but we’ll never know because he’s too busy weeping about it.
He’s so unprofessional. I don’t need help with the emotions, just call the game.
I <3 WHEELS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I love his homerness and all of his special trademark bits like BOOMSHAKALAKA!!!! and OOOOOOO, THAT WAS NASTY!!!!!!
“Once again, I can say – It’s a great day to be a Blazer” – Brian Wheeler
Blazer's Edge Ambassador to The Dream Shake Blog
LMA Rocks!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I <3 LMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
LMA - Putting the POWER in POWER FORWARD!!!!!!!!!!!!!!!!
The concussion must have jarred him into "Destroy All Opposition Terminator Mode!" - BlazersOrBust
Thanks Ben
for pointing those two articles out.
I enjoy Wheeler when the Blazers are doing well. I have a harder time with him when the Blazers are struggling. He sounds so disappointed and crestfallen when things go wrong.
I could do with a shade less “homerism”. But who can blame him for being a homer? He hangs out with these guys all the time on the airplane etc. Of course he’s going to be pulling for them. – Elgin
VENTURA: It's drowning. It gives you the complete sensation that you are drowning. It is no good, because you -- I'll put it to you this way, you give me a waterboard, Dick Cheney and one hour, and I'll have him confess to the Sharon Tate murders.

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