This was posted in a comment on OLive blog, and I decide to give it a shot since I've emailed just about everybody else.

This is the direct link to email the Presidents office of Dtv, not just there customer care center, which gets you a canned response. Once I emailed, they called me within 2 hours to discuss it. The guy told me that there has been an unusually high number of requests for the channel recently and that requests that come his way (presidents office) get a higher priority and are passed on through the correct channels.

I'd recommend everybody who has Dtv and wants the channel, to shoot them a friendly, but frank email. Let them know that you REALLY want the channel and that you're forced to consider a switch to Comcast (whether you can get it or not).