Brian Wheeler
The current resurgence of interest in the Blazers, along with their limited regional TV access, has driven many fans to follow the games on the team's local radio affiliate, KXL. As a result, there are probably a lot of folks who are now listening to Blazers' radio broadcasts much more than they have in the past. This has certainly been true in my case. Throughout the streak, my interest in the Blazers has reached a point where I want to follow each game in real time. And so - since I am not a Comcast subscriber - I have come to grow quite familiar with the work of play-by-play man, Brian Wheeler. Unfortunately, as the saying goes, familiarity breeds contempt...

Now, I'm aware that many people believe radio is a format inherently ill-suited to basketball. I don't agree. Having grown up in the pre-cable era, I came of age listening to Knicks' games on the radio, announced by the great Marv Albert. In my life I've also had the good fortune to listen to many radio games called by Chick Hearn, who I think is the best hoop play-by-play man I've ever heard. So I know full well the extent to which a skilled play-by-play man is able to set the stage within the listener's "theatre of the mind."
Granted, today's media world is not exactly the ideal milieu in which a play-by-play man can develop the skills of a Hearn or an Albert. In a media environment dominated by TV, play by play has come to be regarded as an adjunct to the televised action. Many of today's radio guys have worked as TV men, or maybe learned their craft on the TV side, so they never really had to learn how to paint a complete verbal picture of the action unfolding on the court. So it's probably unreasonable to hold someone like a Brian Wheeler to the standards of a Marv Albert or a Chick Hearn.
Nevertheless, Wheeler has really started to work my nerves lately. He's managed to transform the telling of a most interesting story - young, developing ballclub in the midst of an improbable winning streak - into a frequently grating listening experience. The frustrating part is that when it comes to actually describing the action, Wheeler does a fairly competent job. However, his inability to rein in some of the excesses of his personality often mars what should otherwise be an enjoyable broadcast.
The first thing I'd love to see go is his outlandish homerism. I realize that every play-by-play man who travels and works with a team over a period of time develops a rooting interest which unavoidably gets revealed throughout the course of a broadcast. It's just that the real pros manage to keep it in check. Wheeler apparently makes no such effort. Perhaps it's not as noticeable to you Blazer fans, as Wheeler's emotional highs and lows probably closely mirror your own. But to a non-fan, it just gets in the way of the story he's trying to tell. His ejaculatory whoops of glee when Portland hits a big shot; or his voice tailing off and dropping an half an octave when the opponent does likewise are an unwelcome distraction. They consistently draw the listener's attention to Wheeler's ongoing pageant of ecstasy and despair and away from the narrative flow of the game.
I also wish Wheeler would cut waaay down on his over-reliance on silly catch-phrases. The peppering of Blazer broadcasts with his boom-shaka-lakas, and his [insert coach name] is mystified, mortified, mesmerized seem overly contrived, intended more to establish a "trademark" for the Wheeler "brand" than to embellish the action in any integrated, meaningful way. Contrast his catch-phrases with ones such as Hearn's beautiful, near-poetic, "put him in the popcorn machine" used to depict a defender faked into the air. That was both clever and descriptive, flowing seamlessly within the game's narrative context. Or - on a much simpler level - Albert's signature "Yesssssssssss - and it counts!" That drawn out "yes" seemed to aurally suggest the sound of ball swishing through net and ultimately served to enhance - rather than detract - from the mental picture being created.
Perhaps over the last few years, when the team was in the doldrums and its games were rather tepid, moribund affairs, Wheeler's antics may have helped to enliven a dull broadcast. But now that the team has emerged as one of the most compelling storylines in the whole NBA, Wheeler needs to recognize that people are tuning into to hear a Blazer basketball game and not "The Brian Wheeler Show." As I noted earlier, he has the skill to adequately describe the action on the floor. The way the team is playing, that is more than enough. He just needs to get out of the way, so we radio listeners can enjoy it.
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46 comments
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Everything you hate about Brian Wheeler
by Jumbo on
Dec 30, 2007 2:18 AM PST
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Marv Albert - not that great
Give me Kevin Harlan any day of the week.
by robrun2 on
Dec 30, 2007 2:50 AM PST
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Marv is a shell
But, trust me, in his heyday - as the radio play-by-play man for those late '60's/70' Knicks - he was good. Very, very good.
by knickfan on
Dec 30, 2007 8:29 AM PST
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I'll second
Marv Albert is the best TV play-by-play announcer I have ever heard.
Only Dick Enberg comes close.
The history of the NBA over the last 20 years would not have been the same were it not for the ingenious and timeless delivery of one Marv Albert, panty-muncher that he is.
"Awww...Hakeem Olayyyjuwon ... showing...the...entire...repertoire"
Classic.
by broggerboy19 on
Dec 30, 2007 11:16 AM PST
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I've got to stick up for Wheeler as well.
As far as signature lines go, I think that you either love them or you hate them. I don't have a problem with Wheeler's lines, but Marv Albert's "Yes and it counts" is almost as grating as Bill Walton opening his mouth. Chalk it up to personal preference.
by T Darkstar on
Dec 30, 2007 4:29 AM PST
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the schonz
by lyfefindsaway on
Dec 30, 2007 6:21 AM PST
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i kind of have mixed emotions
by lyfefindsaway on
Dec 30, 2007 6:18 AM PST
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I Love Wheels
In fact, I think he and Tone complement each other very well. You have this guy--who for all your criticism you must admit--is silky smooth on the air. Then you have this sputtering guy next to him trying to spit stuff out. In that game against Phil Jackson, Tone followed up Wheels with, "Yeah, it's time to pack up the cooler and go home because the butter's warm and the soda's not cold any more." That was Madden-esque.
Wheels is the best at calling the game. More than that, he's got a rythm You can tell by the tone in his voice whether a shot goes in, whether the board was defensive or offensive, whether a shot was pure or bounced around, and even which way the momentum is flowing. I think that's great in a radio game because, through the intonnation and inflection, you "see" the game much more immediately than you can hear it described. That's a gift for us on the radio.
For my money (which isn't much since I listen to the game over the NBA feed) is that Wheels is one of the best in the business.
by Fizbin on
Dec 30, 2007 7:55 AM PST
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I agree.....
It reminds me of my recent experiences at the Rose Garden---so much artificial noise and stimulation. Why can't the game be enough. It is more exciting and certainly more entertaining than all the contrived gibberish that goes on.
by Lena on
Dec 30, 2007 8:09 AM PST
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EXACTLY!
Unfortunately, the entire presentation is geared for families--particularly little kids. Little kids who aren't basketball fans, that is. When I was a kid, I'd have hated all the dumb "entertainment" overshadowing the game itself.
News flash to Blazers management: you have a great product now; there's no need to dress it up anymore. Let your fans experience the actual game.
by hurryup09 on
Dec 31, 2007 3:18 AM PST
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Hey...
Go to the opera if you like poetry and fine linen.
by Dr Dave on
Dec 30, 2007 8:34 AM PST
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I feel sorry for anyone that had to group
"Yes!" vs. "Rip City" there's just no comparison.
by jayjaylbh on
Dec 30, 2007 8:34 AM PST
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Well written Knickfan!
For about two thirds of the games this year, I will at some point get so tired of the broadcast, I will use Audio League Pass to switch over and listen to the opposing team's announcers. A few are so bad I may go back to Wheels but a good percentage of them are far better.
Then, perhaps irritating me on an equal basis, I don't like the protocol that Wheels and Tone have seemingly established regarding the broadcast. There is little ongoing interchange between the two during short breaks in the game action. Tone only seems to get to talk during long breaks such as when a player is shooting free throws and then he feels he has to drone on and on until the game action starts again, whether or not he has enough interesting/meaningful material to fill in the entire slot.
I would simply love it if he would just say what he has to say, then get out; shorten those long and laborious deliveries, and instead offer up more frequent, concise insights and analysis (which often are good) as the game rolls along.
Kind of strange, but in the last game against Minnesota, I thought he started doing exactly that (and I stayed with our local guys the entire game). But such an adjustment would probably be too good to be true ... must have been my imagination ... or maybe I just had one beer too many.
I do disagree with you though on the panty-wearing, girl biting Albert. I got soooo sick of him on TV, I think mostly because of his extreme unabashed fandom for Michael Jordan .... but that's beside the point.
Regarding the posters here that are defending Wheels as being a good or even great announcer: I'm guessing most of them have Comcast in their homes and have not had to listen to Wheels game after game as we have done so far this year.
I was glad to see your Diary as I was contemplating doing one of my own on the same subject.
by TwoDeep on
Dec 30, 2007 8:54 AM PST
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I guess it depends
Obviously, my preference is for the former. I want someone who sees his job as - first and foremost - that of an on-the-spot correspondent, reporting clearly and objectively on what is taking place in front of him.
Recently, while driving through Northern California, I caught part of a Warriors' game on the radio. After a foul was called in favor of Golden State, the announcer (whose name I don't know) was critical of the referee, saying it should have been a non-call. I recall saying to my wife, "I never hear that said on Blazer radio broadcasts." Now, I know when you are a fan, all calls against your team are inherently unjust and every call that benefits your side is completely warranted. That's a fan's perspective - and that's what Wheeler delivers. But as the person listening on the radio, I want an honest assessment of how the contest is being officiated. That's a big part of the story of every game and if I'm not there to see it, I want the person who I'm relying upon to be my eyewitness to give me that information as accurately and objectively as possible.
by knickfan on
Dec 30, 2007 9:29 AM PST
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I feel sorry for all of you
I realize that hearing is believing. If you poke around on-line, you should be able to find some clips of King's old Warrior broadcasts. (I found some a few months ago when gripped with nostalgia after listening to a Brian Wheeler performance.)
by hurryup09 on
Dec 30, 2007 9:32 AM PST
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I've heard it said
Sadly, I've never had the opportunity to actually hear him call a game.
by knickfan on
Dec 30, 2007 9:35 AM PST
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Without
He was, and always will be, the one and only TRUE voice of the Trailblazers.
Hail to the Schonz.
by broggerboy19 on
Dec 30, 2007 11:19 AM PST
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"without ever having listened..
by hurryup09 on
Dec 30, 2007 1:11 PM PST
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You if don't like Wheeler..
by TallTimber on
Dec 30, 2007 9:56 AM PST
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Sort of agree
But I have to disagree with those who appreciate that you can always tell what's going on by his tone.
In the heat of the final few minutes of a close game, his tone is just as excited when the Blazers make or miss a shot, and just as excited when the opponent makes or misses a shot. He gets so worked up you can't really tell what's going on, That frustrates me.
by Section323 on
Dec 30, 2007 11:02 AM PST
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I'm sort of there with you
I like how Marv Albert basically cheers for good plays from either team. If Wheeler could be a little less manic depressive, he would be more entertaining. I still like him though and I am one of the few people who did not like Bill Schonely. I only heard Schonely at the end of his broadcasting career and it felt like a grandfather telling his grandkids about a game, using expressions taken from The Little Rascals.
by tominhawaii on
Dec 30, 2007 1:16 PM PST
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Hey knickfan
In other words, you're entitled to your well-articulated opinion....but Wheeler will never be Schonely, or Albert, or King, or anyone else who you happen to prefer. Did you hope that by posting this that he would change? What are your goals with this post?
In my view, Wheeler's enthusiasm for what he does (laced with homerism as it may be) are easier for you to recognize and attack during a winning streak. During the last few years, when the Blazers had the worst record in the league, Wheels was as hard on them as anyone else, and frequently would describe their performance in appropriately negative terms. In other words, I believe that he CARES about how the team does but does not paint them rosier than they really are.
Finally, try listening to the Utah Jazz's woeful commentators if you want some examples of what terrible commentary is like in the radio medium.
by kobestopper on
Dec 30, 2007 2:16 PM PST
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I have no problem with Wheeler
Personally I don't like to criticise announcers unless they are INCREDIBLY annoying, like Mark Jackson. Personally I think the criticism of sports announcing has gotten a bit much.
by jayseyfield on
Dec 30, 2007 2:32 PM PST
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Wheels IS
by TwoDeep on
Dec 30, 2007 3:44 PM PST
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Listin' to Wheels Now
honkaplayboys.com
by BlueBooYay on
Dec 30, 2007 2:37 PM PST
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His call of the Sixer game
The gasps, whoops, and screams that punctuated his play-by-play sounded like they were lifted off the soundtrack of a '70s snuff flick.
by knickfan on
Dec 30, 2007 5:36 PM PST
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all my '70s snuff flicks
by tominhawaii on
Dec 30, 2007 6:03 PM PST
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Don't you mean
by supremepuntiff on
Dec 30, 2007 6:23 PM PST
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We notice it.
by ratbastird on
Dec 30, 2007 6:17 PM PST
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You've got to be kidding me...
My brother and I grew up listening almost exclusively to the radio, and I'm throwing my hat in Wheel's ring. He's not trying to be all those other guys you've mentioned - he's his own character. I didn't think anybody could possibly replace Schonley, and I was right. Wheels rocks. Don't change a thing. Each to their own.
by MegaPowerBoy on
Dec 30, 2007 7:08 PM PST
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I'd probably agree with you, but
by ranma on
Dec 30, 2007 7:35 PM PST
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Boom-Shaka-Locka
by Clint on
Dec 30, 2007 7:52 PM PST
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When you are able to honestly...
Yah, I know I sound like a "True Homer". Well then so be it, Dammit! There is no shame in being a Blazer Homer. Wheels may make mistakes, who doesn't, and he may do some thing that annoy some people, who doesn't?
I say, want to call him a knucklehead, fine but he is our knucklehead, and until you are one of us, mind your own knuckleheads.
by LaMarvelous on
Dec 30, 2007 8:41 PM PST
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Why not
by knickfan on
Dec 30, 2007 8:50 PM PST
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Oooo, a raw nerve huh?
by LaMarvelous on
Dec 30, 2007 9:33 PM PST
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You know
by tominhawaii on
Dec 31, 2007 11:17 AM PST
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I don't understand -
by MegaPowerBoy on
Dec 30, 2007 9:39 PM PST
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I think Lena's above comment said it best
Now, I'm sure there are people who enjoy all of that canned hooplah the Blazers roll out for their home games. But there are also a number of fans, like Lena, who just want to enjoy the game without the incessant prompting of an electronic cheerleader. Which is pretty much the same thing I want when I tune in to listen to a Blazer broadcast on the radio.
by knickfan on
Dec 30, 2007 10:30 PM PST
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Let me get this straight...
by MegaPowerBoy on
Dec 30, 2007 11:12 PM PST
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Obviously
No, the point I've consistently been trying to make (apparently with limited success) is that for the spectator/listener who wants to enjoy and experience the game on its own merit, the effect of all that electronic bleating is the same, be it from the Rose Garden PA system or from Brian Wheeler. It represents an unwelcome distraction; introducing an excess of stimulation into a situation that hardly needs it being that it is already exciting enough.
Look, it's great that Wheeler feels so passionately about the team. I'm not suggesting that he stop being a fan or completely eliminate any show of enthusiasm for the team during his broadcasts. I just think he needs to turn the volume waaay down. My feeling about his role is not that dis-similar from a comment that Dave wrote about Mark Cuban recently:
To my way of thinking, Wheeler has a job to do. That job is to accurately convey as much of what is happening on the court to someone who is not there to see it for themselves. As such, his standards of expression and conduct are also higher.
Now, if Wheeler can do his job at the same time he's behaving like a fan, then more power to him. But when his account of the game gets too cluttered with his cries of joy, despair or contrived catch-phrases; or if he is unable to honestly say when a Blazers' opponent gets screwed by a bad foul call; or if he loses track of players checking in and out of the game on a consistent basis, then he is not doing his job. And, as I noted in my diary, I think he has the skills to do that job well, perhaps very well. But he'll need to absent himself from the mix more than he is already doing.
by knickfan on
Dec 31, 2007 7:56 AM PST
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If I saw Wheels on the street
Freaking LOVE the guy. Great radio personality.
by Garces on
Dec 30, 2007 9:43 PM PST
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Wheels
The reason why I love the Blazers so much, is less about the team themselves, and more about all the time I have spent over the years watching the games and discussing the team with my friends and family.
Granted, most of the time I am watching the games, often with my friends and family, but when I'm not I listen to Wheels call the game on the radio. And it is like watching the game with a good friend, with a fellow Blazer fan. I don't think he has any pretense of being an objective journalist. He's excited when I'm excited, he's down when I'm down. For the east coast games which are under way when I get out of work, I turn the game on in the car and I know how the game is going before I hear the score.
I think Wheels does a great job. I'd rather hear the game called by a fan than an objective journalist.
by Bretski on
Dec 31, 2007 12:29 AM PST
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The only thing I wish he could chill on,
by shenanigans on
Dec 31, 2007 1:48 AM PST
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